Our team frequently works with incoming businesses that need signage for new Phoenix franchise owners. Designing signage for new franchise owners involves creating eye-catching and informative displays that reflect a brand’s established identity. At the same time, it must communicate the essential information. Here is our step-by-step guide to help new franchise owners understand how to get the best signage possible.
Familiarize Yourself with the Brand Identity and Bring Us the Specs
What makes franchises likely to succeed is the establishment of the brand. Customers already know the name and the colors; they connect this information to the product. New franchise owners should work with their central office to learn about the brand’s identity, including logos, colors, fonts, and overall design elements. Consistency with the brand’s established visual identity is crucial to maintain recognition and professionalism. Our team will perfectly match the color specifications. If you prefer, we gladly contact the main office directly to receive the specs.
Determine Possible Signage Types to Include in a Package
Some franchises tell you what building signs to use. Others leave it to your discretion, provided you follow a catalog of predefined displays. Invite our team for a location evaluation to decide on the types of signage required based on the franchise’s location. If some signs work better than others, our team can show you. Common signage types include storefront signs, banners, indoor displays, menu boards, and directional and promotional signs. Most importantly, we help you decide which signage you need right away, and which products can wait until a later time.
A Word on Signage Placement at Your Unique Location
We help you identify strategic locations for signage placement, such as entrances, windows, interior walls, and high-traffic areas. Our technicians consider visibility from different angles and distances to ensure maximum impact. Moreover, we work with the city’s zoning department and local rule-makers to ensure all signage is fully compliant. Taking this step is critical for franchise owners preparing to do business in shopping centers. Our team handles the permitting process, meaning that your franchise signs will be done to code and put in correctly the first time.
What Our Team Does to Help Newcomers to the Franchise Business
For starters, we work with your team to determine signage needs and assemble a package that prepares you for a grand opening. Our technicians match the franchise’s color palette to maintain consistency with your brand. We print high-resolution images and graphics that reflect the franchise’s products, services, or atmosphere.
A site survey helps us select durable materials for the location. It ensures the longevity of the products you buy. Indoor signs should also be made of materials that deal well with wear and tear. As you can see, signage for new Phoenix franchise owners can be easy and straightforward. We welcome the opportunity to discuss your next franchise signage purchase; call us today!