Spotlight Signs and Imaging Solutions frequently fabricates and installs franchise signs for local restaurants. Because these business owners take advantage of the brand’s already established recognition and message, all the style elements must be perfectly on point. Besides that, franchisors require complete adherence to the licensed brand details. How do we work with these clients?
Full-Service Sign Shop Services for Any Franchise
Recently, we had the opportunity to work with a local Wendy’s Restaurant. The owner needed a sign that fit in with the interior decor, displayed the custom color palette of the franchise, and would be easy to clean. We started with an aluminum composite panel that has a brushed finish. Next, we added a full-color die-cut logo. The restaurant’s name finished the display. We mounted the product on its targeted wall with elegant standoffs.
Franchise Owners Have Unique Signage Needs
These needs include flexibility on the part of the shop. This is the case because franchisors handle signage requirements differently across the board.
- Specs. Some companies merely pass on the specs for the signs. These include the color palette to allow for a complete match and the sizing of the individual elements. We also ensure that we receive the spaces between letters and logo elements to create an identical rendition of the corporate persona.
- Products. There are times when the franchisor has a working relationship with a sign shop that is local to them. Because they know that they always receive the right product, they opt to have the signage fabricated at their location and then ship it to the franchisee. In this case, we can take receipt of the signs at our shop and do a third-party installation. We can also work with the signs that you have already received at your location.
- Corporate office interactions. Occasionally, franchisors want to work with our graphic artist hands-on. This is typically the case when there is a need to make adjustments to the sizing of the signage or the material selection because of area rules. We will gladly work with your franchise however you require us to.
Signage Trouble-Shooting? We Do That!
Sometimes, franchise signs for local restaurants are used to meet regulations or cover unsightly aspects of a venue that cannot be changed. Our specialists can come out and visit your location for a site survey. At that time, we help identify the problem and propose suitable workarounds. A case in point is a wall graphic that will not stick. It could be just a matter of selecting a different type of vinyl for the project.
If you have already received the product from the franchisor, we can contact them and explain the situation. Another troubleshooting step we take is to retrofit lighted signs with LED illumination. Also, if you are looking to refurbish an existing sign, we can come out and give you an informed estimate on the cost. Moreover, we help you decide whether it makes more financial sense to redo the sign or refresh it.
Call Spotlight Signs and Imaging Solutions today to talk to our team and get noticed!