Exterior sign statistics do not lie. The quality, size, and display method of your outdoor signs determine whether the would-be buyer visits your location or keeps driving by. But what are your options? How should you put this knowledge into action? Your signage stat questions – answered!
1. Add One Monument Sign, See a 9.3% Increase in Sales
Statistics prove that the addition of a monument sign dramatically benefits companies in the fast-food industry. However, the success of this signage solution is not limited to this niche. Rather, it is an excellent choice for a broad range of venues such as schools, retailers, and service providers.
Spotlight Signs and Imaging Solutions has worked with venues that already have walls and other structures in place. Transforming them into functional monument signs is a snap. Colorful 3D letters and style elements work perfectly to express your brand message. Best of all, the use of acrylic, metal, or PVC makes sense and is budget-friendly.
2. Boost the Size of your Storefront Wall Sign for an Opportunity to Boost Profits by 7.7%
Once again, the statistics prove that retailers can significantly enhance their overall visibility by going big. Far too often, our technicians see great signs that are unfortunately too small for the facades they are on. The architecture dwarves them or the speed of passing cars is too great for drivers to take in the details.
By increasing the size of your sign, more passersby will see it. Therefore, you have a higher chance of welcoming the impulse buyer. Three-dimensional letters are excellent choices. Acrylic, metal, PVC, and sign foam can create a brand-centric display. When you throw in illumination, you stand out even more. A case in point is installing a lightbox cabinet that illuminates from the inside and allows for a bold color presentation.
3. Appeal to Your Share of the Impulse Market with Highly Visible Outdoor Signage
If you operate a convenience market, fast food restaurant, or service station, you can expect to welcome 40% of your customers as those making an impulse stop. Supermarkets and discount stores see 20% of impulse buyers. However, if the shopper cannot see your information and adequately categorize your company’s niche, you will miss the visit.
For this reason, our sign shop consistently works with clients who order window wraps or extensive graphics to bring color, branding, and advertising to their facades. Now, envision what would happen if you had an excellent building sign and a great-looking monument that brings in customers. It is fair to say that this is a combination that could make a difference in the number of shoppers you welcome.
Take Advantage of These Exterior Sign Statistics
The success stories you see are not just for other companies. You, too, could take advantage of the numbers. Therefore, we recommend setting up a design consultation and discussing the signage you currently have and the products you would love to see.
Spotlight Signs and Imaging Solutions serves the business communities in and around Gilbert, Chandler, Mesa, Tempe, Scottsdale, and Phoenix, AZ. Connect with us today to schedule an appointment!