It is not unusual for two separate businesses to rent one storefront or office setting. Cases in point are the Southwest Premier Insurance Agency and Arizona Cruise and Travel. Operated by a husband and wife team, we met with the clients when they asked for our assistance with window graphics.
Two Businesses Market and Brand with Storefront Window Graphics in Gilbert, AZ
After discussing their needs – the travel agency needed marketing graphics while the insurance company required branding images – we got to work. We focused the door glass’ graphics on featuring the names of the businesses and logos as well as contact information and website details for each company. We did not place both companies’ graphics on the same window panes, however.
For the insurance agent, our graphic artists designed a horizontal stripe in blue, which features white lettering with the products the office provides. Graphics underscore the lettering. The travel agency received a green stripe with white lettering and graphics that support its packages. By using every window pane available to the suite, the companies succeed in creating eye-catching images and not featuring blank windows since there are no products to display.
How to Feature Dual Business Signage
Sharing office space is a money-saving decision. But to do it right, with an eye on advertising, you need the help of experienced signage pros that ensure an equitable display of marketing and branding details for each company.
- Building sign. Do you want to advertise with two different signage solutions? Would you prefer two side-by-side box cabinets? Maybe one sign displays above the other one? These are questions you need to consider before making your decision. We can show you what each setup could look like, which helps you select the building signage that is right for your location.
- Window graphics. Take a page from the playbook of our clients and apportion equal window space to each business. For a glass door, you might either feature one company’s information above the other one’s or you can – for side-by-side opening doors – put one firm’s graphics on one side and the other one’s on the other.
- Supporting products. We suggest some separation when it comes to supporting markers. For example, if you select floor graphics or A-frames, why not have one for each company? Doing so allows you to expand on your marketing and branding messages.
Single-firm Storefronts also Need the Right Images for Windows
To market and brand with storefront window graphics in Gilbert, AZ, it makes sense to present images that encapsulate your company’s advertising message. Show, rather than tell, customers what you will do for them. Of course, there is nothing wrong with driving home the point by featuring brief messages that we can fashion from vinyl.
If we have piqued your interest in learning how to brand and market one or two businesses at your current or future location, contact our experts to find out more. We work with you to develop an attractive mix of images, lettering, and supporting signage products as needed. Contact us today to get started on your project.