Your trade show displays for Chandler, AZ, events have to stand out, make their points and reel in the foot traffic. This is not the time to hope for the best and show up with a mishmash of pieces that you have stored in the backroom for years. Rather, the displays and banners must capture the eye and grab the attention of this year’s attendees; and this is a tall order.
Why Is there Urgency to Update My Displays?
The Center for Exhibition Industry Research (CEIR) has done some number crunching. Their experts discovered that that the average convention attendee has an attention span of about four to six seconds during which you can grab the visitor’s notice. Miss this window, and you miss a contact opportunity.
When you consider that about 83 percent of those attending trade shows, expos and similar events have the power to make on-the-spot buying decisions, grabbing the attention of passersby is as vital as never before. Eighty-one percent of trade show visitors who answered polling questions later on revealed that show attendance generated brand awareness or name recognition for a new product or service.
What Does This Mean for Your Booth Setup?
Now that you know the data, how do your displays stack up? Are they eye-catching? Do they succeed at providing hard-hitting data that satisfies the curiosity of consumers? If you recognize the need to make some changes or upgrades, you have options.
Cohesive look. Lose the hodgepodge of displays and instead select the uniform look. Customized trade show booths feature backdrops in the hottest colors and styles. There is no need to use an old background, pair it with leftover side displays and add a few banners for good measure. Rather, go for the interrelated look that satisfies the eye.
Incorporate visuals. Did you know that photos added to your displays increase attendees’ ability to recall your setup’s message by 26 percent? While artful displays may be fun and even include an inside joke from your company, opt for a display that caters to the consumer. Photos are the way to go.
Offer hands-on displays. Let folks touch the products and try them out. Do live demonstrations. In fact, clever exhibitors have a dedicated booth attendant who does nothing but conduct demonstrations. Not only does this make your product more approachable, but it also encourages interaction in your booth.
Set the stage. Banner stands easily set the stage for the experience attendees can look forward to. Use them to give just enough information to draw in the passersby but not so much that it answers their questions about your products. Place the banners near your booth or – if you have the opportunity – tease your booth content by placing them a little ways away.
Upgrade Your Trade Show Displays Today
If you have come to the conclusion that it is high time to upgrade your trade show graphics for Chandler, AZ, venues, contact the signage experts at Spotlight Signs and Imaging Solutions. We help you to get noticed with updated, customized and attractive booth setups or individual booth components. Don’t forget, you can browse our trade show catalog right from our website!