On October 20, the Phoenix Convention Center will be the host for the Small Business Expo 2016. More than 20 workshops turn this into a first-class opportunity to take a small company a giant leap forward. There will be main stage presentations, demonstrations, speed networking, and industry meet-ups. You still have time to register your exhibit for a chance to interact with eager entrepreneurs who are ready to take their businesses to the next level. What are the must-have trade show exhibitor signs and graphics for the Small Business Expo in Phoenix, AZ?
Banners are the Lifeblood of a Successful Presentation
What comes to mind when we mention banners? Retractable banner stands are at the top of everyone’s list, and rightfully so. These signage solutions are the workhorses of the presentation setup. We usually recommend featuring multiple banners that each offers a different tidbit about your company. By not giving it all away immediately, you pique the curiosity of attendees.
Aside from the retractable banners stands and their accompanying graphics, consider also the order of an overhead graphics display. Usually, these circular or triangular products mount right above your booth. They feature your company’s name and logo in corporate colors. They function primarily as wayfinding tools for attendees who are across the expo hall to find you. Another excellent choice is the investment in flutter flags and similar products. If you can start your brand message communication while attendees are still outside, the repetition of your logo and name will lead to name recognition once they are inside.
Thinking through a Booth Setup
Depending on the size of the floor space you rented, you may have sufficient room for an island exhibit, a gull wing backdrop, or at least a modular booth. If money is tight and you have chosen the smallest display space possible, it is feasible to construct a booth setup almost entirely out of banners and accessories. The trick here is to stun attendees with your graphics. Rather than making the structure look as though you are pinching pennies, you come across as an avant-garde thought leader in your niche with a penchant for minimalist designs – all of which work in your favor.
The artistry of the graphic designer working with you will make this setup a stunning representation of your brand. Select from full-color or black-and-white images. If you want to include one accent color, it is certainly possible to do so. Brochure holders, presentation desks, podiums, and tables with branded throws are accessories that always work well and prove to be easy on the pocketbook. Add a technology component with iPad holders that allow visitors to interact with a show-specific landing page on your website.
Buying Trade Show Displays and Graphics in Phoenix, AZ
This broad range of choices and options is enough to confuse anyone. Contact our graphic artists today for assistance with your setup questions, booth design ideas, and customization requests. We help you to wow attendees, the media, and peers in the local business community with your displays and presentations. But do not wait too long; October is closer than you think! Want to browse our catalog online – go for it!