Located at 1255 West Baseline Road, TAG Insurance and Financial Services is a thought leader in the industry. When this business needed office signs and graphics in Mesa, AZ, the management team contacted our sign shop for help.
Customizing a Signage Suite
We met with the client to discuss the signage products that would reel in the foot traffic. At that time, the insurance specialists decided on three distinct products.
- A-frame. The directional A-frame features an arrow that helps customers find the office’s entrance. Besides that, it displays a niche explanation of what the company does.
- Window graphics. The front window graphics repeat the corporate identity and offer contact information. It is an excellent option for those consumers who arrive at the office after hours.
- Lobby sign. The client chose dimensional letters to spell out TAG that we mounted on brushed silver dibond. We clad the board with a vinyl overlay for the remainder of the brand message.
As you can see, these products combine to begin and continue a brand communication. In this way, they welcome new and existing customers to the office and provide them with an understanding of what the brand is all about.
Igniting Interest in Your Brand
Signage is a great way to reel in foot traffic. It can court the impulse stop. Most importantly, it can make consumers interested in your brand. You can accomplish this goal with the mix of colors, shapes, and materials you use for the signage products.
A case in point is the metal lobby sign. It bespeaks durability and longevity in a niche. Nobody invests in a metal sign unless they plan to be in business for a long time. This message is unspoken, but the customer perceives it.
The A-frame sign is another way of getting someone interested in what you have to offer. Whereas the arrow is easy to see from a distance, the corporate persona, as well as the niche information, is in smaller print. Therefore, the consumer has to step up to the sign to learn more. When you got them that far, it is only a small step to encourage them to enter the office.
Deciding on the Right Office Signs and Graphics in Mesa, AZ
What signage solutions are you still missing? Conversely, which signs could be the game-changers when it comes to increasing the foot traffic to your location? Take a page from the playbook of TAG Insurance and Financial Services, and select an A-frame, window graphics, and lobby sign combination.
That said, there are additional signage products that could be exactly right for your location. A good example is a flag. Its slight movement catches the eye of passersby and motorists alike. When you combine several flags, you have a cannot-miss display. Another option is the vinyl banner. Because consumers are conditioned to pay attention to banners – they typically spell out limited time offers – they do very well in boosting foot traffic.
Contact our sign shop today to learn more about your options!