While online companies focus on search engine optimization (SEO) and similar techniques to attract website visitors, brick-and-mortar businesses rely on custom business signs. In the Greater Phoenix area, the right outdoor signage can boost foot traffic. Let’s take a closer look.
The Greater Phoenix Challenge: Retail Districts and Shopping Centers
Custom business signs in the Greater Phoenix area help your company stand out from competitors operating a storefront right next door or down the block. Of course, that company is trying to do the same. What tricks and tips can help you boost foot traffic to your location?
- Boost your company’s visibility. Prospective customers should see your business location from far away. Roadside visibility requires custom building letter sizing, placement, and color contrast with the facade. To attract pedestrians from either direction, consider adding a blade sign that installs perpendicular to the facade in addition to the building sign.
- Boost brand recognition through consistency. Exterior and interior displays must communicate a unified brand identity. And, if you operate a vehicle fleet, the branding message of your vehicle wraps, graphics, and decals must underscore the branding displays at your physical location.
- Boost customer convenience. Make it easy for your customers to find you, specific products, or special deals. Wayfinding signage can include A-frames, window graphics, and floor stickers.
Turn Windows Into Advertising Space
Unless you use your storefront windows to display products, they typically do little to contribute to brand building. That said, you can transform them with window graphics, full wraps, decals, and perforated window film. Graphics may include special offer announcements, new product displays, and seasonal promotions. The goal is to show customers that there is something new to explore at your location.
Stand Out After Dark
Illuminated signage suits businesses that want to boost visibility after dark. The closer you are to busy streets, the more important illuminated signage becomes. Consider channel letters or lightbox cabinets. Pair them with lighted pylon signs or monument markers. By the way, standard front illumination as the only option is a thing of the past. Now, you can enjoy halo lighting, colorful letter illumination, and combinations of front and halo light displays.
Budget-Friendly Signs That Attract Business Foot Traffic
Custom window graphics for retailers are a great example of budget-friendly signage that can turn heads and spark customer curiosity. Other signage solutions include banners for seasonal promotions and sales, A-frame signs with changeable messages, and directional signs that lead customers to your front door.
Collaborate With the Spotlight Signs and Imaging Solutions Team to Get Noticed!
Our team handles everything from visibility assessments to custom sign design. We help you choose materials and lighting that stand out in your area. As a full-service sign shop, we also handle permitting and offer ongoing sign maintenance if needed. Call us today to learn more about your options!