Located at 16674 North 91st Street, SunRenu Solar is in the renewable energy business. Assisting residential and commercial customers with solar systems and associated technology, the company is a thought-leader in its niche. When the firm relocated to a new office and rebranded, it contacted our sign shop for assistance with lobby wall murals in Scottsdale, AZ, as well as corresponding rebranding signs.
Window Graphics and Lobby Wall Mural Combine to Start an Effective Brand Communication
We worked with the client to design a presentation that would be in keeping with the venue’s new brand message. Our technicians started with a window display that features the corporate identity, which looks like what consumers see on the client’s website. Notice the gradient color change at the bottom corner of the logo portion!
Next, we designed, manufactured, and installed impressive wall murals that highlight some of the projects the firm has taken on. Doing so was instrumental in setting the tone for the lobby space. Most importantly, these graphics succeed in helping visiting customers immerse themselves in the brand message they see on the interior reception area wall.
Rebranding like a Pro
Whenever you make changes to the color play of your brand or the font of the message, it is time for rebranding signs. The goal is to alert visiting consumers to the changes in the direction you are making. This is particularly important when you are courting a new target demographic.
For them, your brand message may be the first time that they have a chance to interact with your company. Making it memorable is essential. In the case of a lobby area, going big can be a good option. In this way, you allow the brand message to dominate the space. When you add secondary signage to the mix, it supports the changes.
Secondary Signage That Supports a Rebranding Message
Take a page from the playbook of SunRenu Solar, and make a wall mural the focal point of the office’s reception area. It is an excellent tool for getting the brand conversation going. Next, follow up the branding with window graphics that focus intently on your corporate color play, font, and name display.
From there, you still have plenty of options open to you. For example, remember to change your lobby sign alongside the other signage products. Even if you only made minor changes to colors or fonts, remember that a break in the presentation will look out of place. Therefore, it is essential that you make changes to the interior signs as soon as possible. The goal is to present a unified display.
Do You Need New Brand-Centric Signage Such as Lobby Wall Murals in Scottsdale, AZ?
Do not leave your brand message to chance. Rather, work with our graphic artist on the creation of the ideal presentation for your space. We can assist you with wall murals, graphics, and anything else that will outfit your space with the messages you want customers to see. Contact us today, whether you are rebranding, relocating, or both!