Jeremiah’s Italian Ice is an incoming business with big expansion plans. Based in Florida, this franchise is eyeing Chandler as a jumping-off point for further growth into the metro Phoenix area. However, before this location would throw open its doors to guests at 4050 South Alma School Road, the site’s management team connected with our sign shop to discuss the design, fabrication, and installation of a restaurant signs and graphics package in Chandler, AZ.
Greeting Prospective Customers with an Eye-Catching Signage Combo
We worked with the ice shop’s team to put together a set of signage products that would follow the licensing of the company to the letter. At the same time, they had to catch the attention of the local consumer base while fitting in perfectly with the local site’s dimensions. In the process, we created three distinct products.
- Building sign. The building sign consists of a channel letter presentation with accompanying cabinet sign. The letters spell out the shop’s name in its iconic font and color display. A smaller lightbox cabinet features the logo. A larger but narrower board provides niche-specific information right underneath the franchise’s name.
- Wall wraps. Colorful wall wraps underscore the brand message of the location. They are bright yellow with bold colors. In this way, they exemplify the brand message of fun, excitement, and coolness. By choosing a floor to ceiling display, the venue’s management team succeeds in imbuing the space with its unique vibe.
- Window graphics. The window graphics take advantage of the panes’ lower and middle thirds. Because of the sizing of these surfaces, it is possible to introduce the Florida company with life-sized displays that include the branding as well as the vibe that is part of the guest experience. A “Coming Soon” graphic in the company’s telltale colors signals that this franchise will open shortly.
Why Ordering a Signage Suite Makes Sense
Hitting the ground running is essential in a competitive business climate. Doing so is of specific importance to franchise owners. Because they might already have name and brand recognition to their advantage, it makes sense to capitalize on it as soon as possible.
Of course, this step requires the combination of several brand-building factors. Take a page from the playbook of Jeremiah’s Italian Ice, and combine a building sign with wall and window graphics. This powerful signage suite catches the attention of passersby and continues the brand conversation on the inside.
That said, you have other options open to you as well. For example, consider adding a monument sign or pylon tenant panel to the mix. These signage products address motorists and pedestrians who are coming up the street from either direction. Other great choices for newly opened companies are flutter flags that focus on the brand colors, logo, and name.
Do You Need a Restaurant Signs and Graphics Package in Chandler, AZ?
Are you opening a new franchise in the Chandler or metro-Phoenix area? Maybe you are expanding an existing eatery to now include two or more locations. Besides that, you might be thinking of rebranding or want to upgrade signage that has lost its pizzazz. Our sign shop can assist. Contact us today to talk to an expert about putting together a complementing signage suite!