What can you do with retractable banner stands in Gilbert, AZ? They are lightweight products that securely store the graphic when not in use. These products come in a broad range of heights and widths, which makes it possible to choose the right size for your advertising needs. How can you make banner stands do the heavy lifting during your company’s advertising campaigns?
Always Present Your Logo
Jumping right into the display portion of the design is easy. Instead, we recommend that you start with the branding. Even if you commission multiple products for the use at the same location, each one should feature your company’s name and logo. We can make it as small as you like, but do not skimp on its presence altogether. Remember that repetition is the mother of all learning; by seeing your logo repeatedly, the consumer forms brand awareness and name recognition, which can later make the difference between seeing the customer walk into your store or a competitor’s venue.
Images Tell the Story
Your banner should present like a commercial’s scenic snapshot. Work with us to select a high-quality image that will translate well into a large design. Avoid low-dpi photos or internet images. They cause the finished product to look blurry. Although the use of text is frequently unavoidable, remember that the picture should tell the majority of the story. The lettering may assist with understanding the information, but there should not be a lot of it. The best advertising banners display a brand name, an actual offer or a tagline.
Location Matters
It is not just in real estate that location matters. The display area for your banner stand plays a pivotal role for its message’s exposure. For example, placing it near the entrance to your venue is always a good idea. But if you put it inside, very few folks may see it. Set it outside, right at the door, to convert passersby into shoppers. Although these signs are interior display pieces, they do very well outside as long as there is no rain or high wind. If this is the case, consider placing the banner near the window.
Work with a Professional
The internet has allowed freshly minted business owners to become their own worst enemies concerning signage creation. Just like first-time hobbyist website builders overdo their designs and add a dizzying array of style elements, the first-time sign designer who uses an online print shop to put together the look of the product may go overboard with graphics, colors, and lettering. We recommend working with experienced professionals who help you pare down any elements that may detract from your message rather than clarify it.
Ordering Banner Stands in Gilbert, AZ
Contact our graphic artists to learn more about the advertising power of banner stands. We work with you to translate your branding and advertising messages into a visual display that catches the eye and begins a marketing dialog with your targeted demographic. Contact us today to schedule a design appointment.