Located at 1614 North Higley Road, Firebird Nutrition specialists cater to athletes in search of fitness and health supplements that include fat burners, proteins and vitamins. When it came time to bring more attention to the company’s location, its management team contacted the graphic artists at Spotlight Signs and Imaging Solutions to design, manufacture and install window graphics in Gilbert, AZ.
Anatomy of a Successful Door and Window Graphics Display
The combination of marketing and branding is a necessity when creating an eye-popping display that gets attention. We worked with the company’s management team to put together a setup that would get passersby’s attention. For starters, we framed the display on each side with a silhouette of an athlete and the company’s name and logo. Next, we added logos and company names of their most popular supplement manufacturers.
The window displays hours of operation while the door offers a phone number and website address. To frame this setup on the bottom as well, we added stripes in the graduated colors of the website that display the types of products you find inside the store. This niche explanation greatly enhances the informative nature of the display.
Making Window Graphics Work for You
The goal of any window graphics setup is to inform and to catch the eye of the consumer. When you can persuade a shopper who had previously no intention of visiting your store to check out what you have to offer, you know that your window graphics are working. In order to hit the right combination of information and marketing, we have discovered a three-pronged approach.
- Logos work. Shoppers want to know what products you sell before they come in. Showing off the logos of the most popular brands therefore makes a lot of sense.
- Co-branding creates brand awareness. Consumers come to associate you with the products you sell and brands you carry by the combination of your logos with those of the manufacturers. This results in repeat business.
- Provide online connection opportunities. Posting your website encourages shoppers to take a closer look at your store’s products and programs. When you can use your website to advertise deals and encourage social media connections, you open up new avenues of marketing to your target demographic.
Designing Your Layout like a Pro
We frequently work with management teams who have already chosen the artwork that they want to see displayed on their windowpanes. In some cases, however, our business clients are uncertain how to combine available artwork for the most persuasive display. This is where our graphic artists are happy to help. We work with you to select the style elements that communicate well to your target demographic.
If you do not yet have any artwork on hand, we gladly create a layout from scratch. Whether you need a first set of retail store vinyl door and window graphics in Gilbert, AZ, or you need a seasonal display for a well-established locale, we can help. The same is true for those who are undergoing a re-branding to align their displays with a new target demographic. Contact us today to get the process started.