We had done some work for Hayward Pools a couple of years ago. At that time, the company was relocating from California and needed exterior signs. Recently, the client invited us back to design, produce, and install dimensional logo signs in the greater Phoenix area facility. Besides that, they also wanted a mural.
Brand-Building Across the Facility with Targeted Signage Solutions
We discussed the scope of the project with the client, who determined that the facility needed to emphasize its brand message to generate brand awareness among visitors and customers. Our specialists produced custom signage solutions that meet this requirement.
Two of these products are dimensional logos. The first is for the conference room. Technicians used Gatorfoam for the structure and brushed silver laminate for the faces. The result is a chic logo presentation that perfectly encapsulates the firm’s brand message.
The second 3D logo was designed for the front of the reception desk. Rather than choosing Gatorfoam for the depths, we used flat-cut metal that accommodates visitors stepping close to the structure. A brushed finish creates an attractive matte display. You notice that the logo is placed over back-printed acrylic for the color addition.
Adding a Wall Mural to Demonstrate the Company’s Reach
The client envisioned a way to highlight the reach of the International Marketing Group. Because this facet of the business is international, we used the brand colors to help customers make the connection. Moreover, a logo is part of the design. Since this mural would go on a partial wall, we worked with darker tones to make it stand out and become a focal point in the area.
Why Add 3D Logos to Your Space?
Do not underestimate the difference that the extra depth will make. Even a half inch can jut out and attract attention like a magnet. With Gatorfoam, we can achieve depths of up to a couple of inches. We typically do not go thicker than an inch when working with metal and acrylic. When mounted against the wall, it really pops.
You can heighten the effect by adding three-dimensional logos or letters against a printed mural. It transforms the message by drawing particular attention to the element with greater depth. The rest of the custom-printed wallpaper reinforces the message. You frequently see this setup on walls honoring donors, sports teams, and performers.
Shop for Dimensional Letters, Logos, and Signage with the Experts
Spotlight Signs and Imaging Solutions helps you get noticed with dimensional logo signs in the greater Phoenix area. In addition to brand-building, we can design these products for wayfinding or just aesthetics. Raised letters are also available as fabricated letters. While standard 3D elements are typically flat-cut, fabricated ones may feature rounded edges or prismatic fronts. Additionally, they are fantastic for outdoor use.
If you are unsure what types of letters you need for your location, we can help. Of course, we can make it happen if you already have a good idea of how you want to boost your brand’s expression at the office, store, or warehouse. Call us today!