When you head to the northwest corner of Higley and Ray, you cannot help but notice Air Guitar. It’s an upscale convenience store with everything from groceries to fresh flowers, beer, and sushi. Air Guitar is a well-known brand among locals, but newcomers might have a challenging time connecting the business name to the products. So, the client hired us to do digitally printed window graphics in Gilbert, AZ, that list some of the product lines you can find inside.
Gilbert Window Graphics Advertise Sushi, Pizza, Coffee, and More
The client’s business model is unique, which makes its moniker a household name. However, it was time to teach new residents, as well as the snowbirds, what the company was all about. Because our shop specializes in window graphics design and installation, it made sense for Spotlight Signs & Imaging Solutions to assist with the project.
The client had determined that they wanted to go bold with the information. Our graphic artist translated this requirement into the red on cream-colored vinyl graphics, which stand out perfectly at the location. Concurrently, the sizing and color combination works well with the overhanging roofline and the space allocated to the patio, which puts some distance between the storefront and the street.
The final result is a strong advertisement that builds brand recognition and awareness.
Custom Full-Color Window Graphics vs. White Vinyl Letters
It is interesting to note that both full-color window graphics and typical white vinyl letters work well for advertising and branding. However, colors, mainly red and related tones, catch the eye more quickly. They stand out, no matter what other signage might be nearby. Most importantly, custom colors let you introduce one or more tones from your corporate palette. Any time you have an opportunity to put these out for the customer to see is an excellent branding setup.
That said, white vinyl letters and even graphics work well, too. Here, we look for ways to juxtapose the lighter letters against the darker interior of the locale. Frequently, clients choose this setup when there is a uniform product presentation that also offers a contrasting color palette. Moreover, using custom vinyl letters is ideal when they repeat the client’s name and logo to amplify the signage on the building.
Buying Digitally Printed Window Graphics in Gilbert, AZ
Do you have some great ideas for the window graphics you want to see on your storefront or office? Did you know that we can work with you even if you do not? Our graphic artist welcomes the opportunity to collaborate with you on the design of window graphics, wraps, lettering, and related products that make your company stand out.
Contact our shop today to schedule a design appointment!