We have been getting a lot of inquiries lately about wall graphics and murals. More and more businesses are realizing that these are actually signs that can market and brand while they add decorative touches to any office setting. To help our customers be well-informed about this product line and its possibilities, we have created this guide to wall graphics and wall murals.
Q: Are wallpaper and digitally printed wall graphics the same thing?
A: No, they are not. Wallpaper is made from heavy-duty paper that is frequently treated with a special adhesive that can be activated with a liquid paste. In the case of wall graphics, these are printed on adhesive vinyl that is much more durable. Moreover, the wallpaper features the patterns that the printer decided to add. With customized wall graphics, you choose what you want to see there. We can use your logo, your tag line or anything else that positively identifies your business.
Q: Whose business benefits from the addition of wall murals?
A: There is not a business out there that would not benefit from a mural. Whether you operate a large venue and need a focal wall that breaks up the space, or you run a hole-in-the-wall type of business where the mural sets the mood in the background, these wall products are ideal solutions for all. Restaurants set the tone for their menu by adding murals that tie into the food choices. Retailers can set backdrops in keeping with their merchandise. If running shoes are your product of choice, add a mural depicting a running trail. Standard office settings can stylize the history of their companies by using murals. This generates interest, educates and also creates an easy conversation starter that makes it much more natural for your staff members to engage clients in shop talk.
Q: Why can’t I just paint my walls?
A: You could, of course, paint your walls. But can you afford to have the smell of fresh paint permeating the venue? Can you afford to have your walls prepped, your merchandise removed and your time wasted on lengthy primer coatings? Wall graphics go up quickly and cover a multitude of scrapes, discolorations and old paint jobs. While you do need to fix any holes, this approach is easier on the pocket book and far less invasive to your business. Besides, paint usually comes in one color. You might jazz it up a bit with some stripes or other shapes, but by and large, this is a color display. When you choose graphics and murals, you actually add pictures. And they, as the saying goes, speak a thousand words. Nobody says this about paint.
We know that you probably have more questions about wall graphics and wall murals. After all, these products have the power to change the atmosphere of your storefront or office virtually overnight. Find out what else you might be able to do to accentuate your branding efforts. Call the friendly experts at Spotlight Signs and Imaging Solutions for more information and to get started on your order.