The Savante Salon has moved to the Gilbert Town Square! Known for haircuts, makeup, and bridal styling, it serves men, women, and children. To advertise its new location, the client asked for our help with custom pan channel letters in Gilbert, AZ.
Case Study: Illuminated Channel Letters in Gilbert
Savante Salon benefits from a premier shopping center corner location. As a result, the client has signage exposure facing two directions. We discussed several building sign options, and the management team chose three-dimensional, font-lit pan channel letters.
What are Pan Channel Letters?
Our team has designed, produced, and installed plenty of pan channel letters. In Mesa, for example, we assisted the Sacred Art Gallery with a pan channel letter building sign. In simple terms, pan channel letters are three-dimensional building letters with pronounced, deep sides that make the sign project from the building’s wall. Illumination can come from the front or through the back. Combination illumination is another choice.
How to Choose the Right Building Sign for Your Salon
Illuminated channel letters are an excellent choice. That said, what actually goes into choosing a salon’s building sign? You want it to reflect your brand’s personality, be easy to read from a distance, and stand out in your immediate neighborhood. When we work with salon owners, we usually focus on whether the location is an inline tenant or an endcap. We also determine how far your facade is from the street and what signage dimensions the area permits.
We have already discussed some illumination options, but let’s take a closer look at which type of illuminated building sign could work best. For a trendy salon, we recommend dimensional lettering that emphasizes your brand colors. A beauty salon will do well with elegant dimensional letters that include sophisticated halo lighting. The family salon is easiest to brand and advertise with bold, illuminated letters.
A Word on the Daytime Appearance of Channel Letters in Gilbert, Mesa, and the Surrounding Areas
With all this talk about illumination, it is easy to forget that the sign must also convey your brand message during the day, when illumination matters less. When the LEDs are off, your building letters brand with the help of logo proportions, letter depth (this is where pan channel letters truly make a difference), and face colors that contrast well against the display wall.
We can help you find a look that is uniquely yours. Call us today or connect with us online to request a quote!