Before the East Valley’s newest alternative luxury salon was ready to open its doors, the owner needed a fully customized illuminated building sign. In Chandler, AZ, this means connecting with our team to design, produce, and install front-lit pan channel letters and a smaller cabinet sign.
Venus Salon Exemplifies the Success of Advertising With Durable Outdoor Business Signs in Chandler
Located at 1900 West Germann Road, the Venus Salon welcomes customers looking for cuts, color corrections, bang trims, blowouts, and much more. Whenever a new company joins the local business community, it is critical to stand out. In this case, the management team opted for font-lit pan channel letters with a smaller cabinet sign.
What are Front-Lit Pan Channel Letters?
One of the most popular outdoor illuminated building signs in Chandler and the surrounding cities, front-lit pan channel letters allow the light to shine through the sign’s front. The back consists of a formed aluminum pan, which provides the signage with the desired depth. Illumination comes from LEDs that are mounted inside the letters.
For this client, we flush-mounted the letters to the wall. Wiring goes through the wall behind each letter. If this wiring had been impossible, we could have done a raceway mount, which means that the letters are attached to a rectangular box. This box contains the wiring. Our technicians typically paint the box to match the building’s color to help it blend in.
What is a Cabinet Sign?
The typical cabinet consists of an aluminum frame, a translucent face panel, and LEDs installed on the inside. The entire panel lights up through the front. For this client, the cabinet sign spells out “Salon” in smaller letters. The cabinet-and-channel-letter sign combination fits perfectly with the signage of the surrounding businesses.
Of course, there are plenty of additional reasons why business owners favor cabinet signs.
- Coverage. A cabinet sign can be used to cover a prior signage display area. There may be faded paint, old mounting holes, or other discoloration on the facade. The cabinet restores a clean appearance by covering the entire space.
- Size. We custom-design each cabinet sign for our clients. When a business wants to increase its signage visibility from farther distances, cabinets are ideal. It allows sufficient branding space for lettering and logos.
- Illumination. Because of the internal LEDs, cabinet signs are easily visible after dark. They are ideally suited for pairing with front-lit channel letters.
Does Your Business Need an Illuminated Building Sign in Chandler, Downtown Phoenix, or Gilbert?
Our team wants to help. We will work with the specs you have on file or design something completely new and unique from the ground up. Let’s talk about it. Call us today!



