Building a brand can take several twists and turns. Excellent examples include the latest rebranding projects in Scottsdale, AZ, that are changing the face of the local business community. For example, we recently worked with the Alera Group.
Rebranding a Lobby Sign From Benefit Commerce Group to Alera Group
Founded in 2009, the Benefit Commerce Group quickly became a thought leader in employee benefits consulting. Fast-forward to March 2026, when this client rebranded to become Alera Group. When it came time to change the office signage, the client requested our assistance.
We collaborated with the management team to design a rebranded lobby sign that would expertly embrace the company’s new name. For this project, we suggested using Gatorfoam three-dimensional letters to enhance the 3D effect. For the fronts, we applied back-painted acrylic faces. This technique lets us use the brand palette while maintaining the acrylic’s glossy finish.
To install the letters, we used VHB tape, a double-sided acrylic foam tape that replaces the need for liquid adhesives or bolts. The finished project is an excellent example of our successful rebranding projects in Scottsdale, AZ.
Examples of Effective Arizona Rebranding Projects
In addition to this latest rebranding in Scottsdale, we also worked with clients across the state.
- SunRenu Solar. This Scottsdale client is in the renewable energy business. When they relocated to a new office, they also underwent a rebranding. The client determined to begin this project with window graphics and lobby murals.
- Clune Construction. This client is a Phoenix construction firm that began the process by updating its lobby logo sign. Here, we emphasized a 3D display by mounting the letters with standoffs.
- Rite Way Heating, Cooling & Plumbing. Another Phoenix company, this business used to be known as the Plumbing Medic. Here, we made the signage upgrade by changing the custom fleet wraps.
Frequently Asked Questions About Rebranding in Scottsdale and Nearby Cities
Q: What companies rebrand?
A: All types of companies rebrand. Examples include service providers, contractors, and major, multinational businesses.
Q: How do you rebrand a logo?
A: Rebranding a logo can take on many forms. We collaborate with the client to determine whether switching logo materials and colors is sufficient or if it is better to change key design elements.
Q: How do I know my logo is outdated?
A: Clients tend to make a change when the sign’s design no longer aligns with contemporary trends. In other cases, they decide to rebrand when they are targeting a new demographic or making changes to their overall branding.
Is it time to rebrand your logo? We can help. Call us today to schedule a design appointment.