Seating 50,800 fans, Casino Del Sol Stadium is home to the University of Arizona Wildcats. As the venue undergoes renovations ahead of the season opener, one project is branding for the football suites. In Tucson, concourse suites and on-field cabanas offer sponsors advertising opportunities.
One such sponsor is ALKEME, already known for its partnership with Arizona Athletics through its naming rights of the neighboring McKale Center at ALKEME Arena. When this client needed brand-centric pillar wraps in Tucson, the management team asked us to collaborate on the project. (Previously, we helped ALKEME with a 3D letter building sign, conference room privacy film, and a 3D lobby sign in Scottsdale.)
Co-Branding With Pillar Wraps That Get Attention
The pillars we treated are located at the stadium’s suite level. We designed a display that showcases the insurance company’s name and tagline while giving Arizona Athletics the lion’s share of the branding through color selection, image choice, and top-level logo positioning. This combination of brands effectively underscores the partnership between the business and the school. Most importantly, it gives the stadium space a finished, elegant look that fits perfectly with the venue’s recent upgrades.
What are Pillar Wraps?
Pillar wraps feature custom graphics that cover columns or support structures inside a commercial space. You frequently see them in multi-story retail establishments, warehouses, and office buildings. We use high-quality vinyl and print your chosen images on it. Our technicians recommend adding a protective laminate to keep the graphics looking great and protected from fingerprints and scuff marks.
What do Pillar Wraps Do?
We mentioned that they are an integral part of football suite branding in Tucson. But why do other companies choose to install them?
For starters, pillar wraps enhance a space’s appearance. Columns are typically unattractive but necessary. Custom wraps refresh their appearance with brand messages, advertising, or simply decorative patterns. They can also help visitors navigate locations. We can add floor numbers, directional graphics, arrows, or use color-coded designs.
How do You Design a Pillar Wrap?
Unlike straight wall wraps, pillar wrap designs must account for spatial limitations. As a result, our graphic artist typically sizes images and lettering with the limited space in mind. We can also help you create a look that makes a great impression across multiple columns in your space. Call us today to learn more about your options!