Going up against other retailers in your area is tough. Doing so can be even harder when you do business out of a mall, shopping area, or near these types of locales. With that said, there are 4 retail store signs in Gilbert, AZ, that can catch the attention of the shopper and potentially woo them away from the competition. Do you know what these products are?
1. Building Signs Draw Attention to Your Business’ Location
Before you can wow the shopper with other signage, you need to guide them to your location. Building signs are a must-have for any retailer. They not only succeed as wayfinding tools, but they are frequently also the first introduction to your brand message. For the consumer who already knows your company, the signs act as brand reminders and message reinforcement. We recommend dimensional letters featuring acrylic or metal. For a more dramatic presentation, consider outdoor-rated sign foam that we paint in your corporate colors or dress up with laminates featuring the previously mentioned materials.
2. Lobby Signs are Not Just for Offices
Did you know that grocery stores feature lobby signs? Granted, they display a lot larger than the typical office setup, which you would see behind a receptionist’s desk, but they get the point of the brand message across just as well. The goal is to help shoppers form brand awareness and product knowledge. When the buyer connects your company’s name and logo with the desired products s/he buys, you have a good chance at welcoming this individual as a return customer. If you do not have a brand message in place, it is easy to lose the sale. Choose from lobby signs featuring boards, plaques, dimensional letters, and lit products, too.
3. Wall Graphics Communicate the Company’s Approach to Doing Business
The majority of retailers have a mission statement or goal regarding customer service and product quality. Frequently, these are the words of a company’s founder, management team, or the local franchise owner. Wall graphics underscore the lettering by highlighting brand aspects that resonate with the shopper. For example, an eco-friendly business approach thrives on the use of nature images that display colors such as Pantone’s greenery and similar hues.
4. Window Graphics Support a Building Sign’s Brand Message and Offer Some Product Advertisement Opportunities, Too
We always recommend including window graphics in your retail store signage setup. Whether you only feature your company’s name and logo on the glass panels or also include images depicting products, these products are ideally suited for catching the eyes of passersby. Do not let this type of branding opportunity pass you by!
Buy Retail Store Signage Now
There are more than just 4 retail store signs in Gilbert, AZ, which could be ideally suited for your business. With that said, there is one location to buy them – if you want to get the best at a great deal. The signage experts at Spotlight Signs and Imaging Solutions serve the business communities in and around Gilbert, Phoenix, the Valley, Chandler, Mesa, and Tempe, AZ.
Call us today to schedule a consultation appointment to learn more!