Did you know that most companies rebrand every decade or so? As key target demographics change and competitors move into your service area, shaking things up to reach a new customer pool is critical. We are your rebranding signage experts in Arizona; here is how we do it!
Do You Need Help with Your Rebranding Strategy?
In addition to producing Arizona rebranding signage, our team also works with clients who need a little help with their rebranding strategy. Anything from color changes to font displays is on the table. Our graphic artist will show you different displays that are well-suited for a new brand strategy. Of course, if you have already worked with an advertising agency or developed signage changes in-house, we work with the specs you have. A good example is SunRenu Solar, which needed lobby wall murals in Scottsdale to support its updated brand message.
A Business Sign Rebrand Typically Begins with an Updated Logo
The combination of letters and graphics is the most recognizable representation of who you are. Not surprisingly, rebranding signage typically makes the logo sign switch the most dramatic change. LifeTyme Financial is an excellent case study. The client commissioned a new lobby sign and interior office window logos in Phoenix. The client had previously relied on a translucent acrylic board with vinyl graphics installed on its back. The client then switched these vinyl graphics for an entirely new, graphic-heavy look.
Remember to Incorporate Vehicle Graphics in Your Rebranding Efforts
You already know that vehicle wraps and graphics are ideal for turning heads anywhere you send your fleet vehicles. When your brand undergoes some changes, including these products in the upgrades makes sense. When we worked with Killzone Pest Control, the client requested a change in the custom-cut vehicle graphics they used in the East Valley. Our team can incorporate new designs or illustrations, switch out a decal setup for a full or partial wrap, or design a new product from the ground up.
Need to know if a Rebranding is Right for You?
Our team has your rebranding signage experts in Arizona. That said, if you are not yet sure about making changes to the visible brand guidelines of your product or service, we can still assist you. We recommend short-term vinyl graphics for the client who wants to test a new brand display for a short time. They are more budget-friendly than those designed to last several years.
Instead, they allow you to see how a new look would present at your location. These decals let you and your employees engage with the change in branding. Then, if you decide it is not exactly the look you are going for, we can uninstall the products. Conversely, if you find the new presentation is precisely what your brand needs, our team can use the specs to produce long-lasting and additional products.
Call us today to start the rebranding process!