Building signage is an absolute must-have for businesses. Face-lit channel letters in Gilbert, Glendale, and Scottsdale are among the most popular solutions. Let’s take a closer look at the top three questions we get when clients consider this product.
1. Why Do You Call Channel Letters That?
What’s in a name? In this case, it is a nod to the fabrication method. Channel letters consist of an aluminum body, lighting components, and a polycarbonate or acrylic facing. When you slice through the construction, it looks like there is a channel going through the entire sign. Sometimes you hear us call these signs pan channel letters. Here is a quick visual that makes this easy to understand: like a baking pan, the channel letter’s hollow body provides the shape while a facing closes it.
2. Are Channel Letters Always Illuminated?
A face-lit channel letter sign allows illumination to escape through the sign’s front. However, channel letters are not always illuminated. Unlit three-dimensional letters can be constructed from basic channel letters, minus the LEDs. In the alternative, dimensional letters without illumination can be manufactured using a variety of materials.
3. What are the Different Types of Channel Letter Illumination?
The basic channel letter styles are:
- Front-lit letters. Easily the most popular style, front-lit channel letters illuminate the sign’s facing. The result is a bold, vibrant color-centric signage setup.
- Halo-lit letters. Here, the LEDs emerge as soft halos from behind the letters. The glow on the wall surface supports an upscale brand image.
- Combinations of the two. Get the best of both worlds with a combination of halo-lit and front-lit styles. The combination of the halo effect and the visual impact of the brand color’s boldness creates a memorable visual impact.
Case Study: Urban Butcher
Urban Butcher is a new client opening a butcher shop in Gilbert. They asked our team to assist with the shop’s exterior signage needs. After discussing the project with the client, we designed, fabricated, and installed two signs. One is located at the front of the building and the other at the rear. This combination gives the business maximum coverage. Concurrently, the design and setup are fully compliant with the property’s sign criteria.
This client selected a face-lit (pan) channel letter sign with an accompanying logo portion. Additionally, these face-lit channel letters in Gilbert are installed flush. Our installers mounted the letters directly to the building’s facade. We were able to place the electrical wiring behind the wall. The combination of the flush mount and the front-lit design ensures this sign gets attention.
What would your company’s name look like displayed with channel letters? Let’s talk about it. Call us today!