Doing business in the local shopping centers probably means rubbing elbows with competitors and other companies. You know that to get customer attention, you need building signs in Phoenix, AZ, and the surrounding areas. What does this look like? Let’s take a closer look.
Commercial Signs for Businesses Benefit from High-Contrast Color Displays
Although you might favor pastel tones or gray-on-gray combinations, high-contrast colors are easier to see and read in Arizona’s harsh sunlight. Excellent contrasts feature dark and light colors combined on the same sign. Look at your facade when it receives direct sunlight. If you are squinting, you understand the importance of the stark color contrast.
Arizona Commercial Signs Must be Designed for Drivers, Not Pedestrians
We frequently talk about passersby, but in Phoenix, drivers are among the demographics most likely to notice your building sign. Therefore, the signs have to be designed with their needs in mind. One of the most common mistakes we see is signs with lettering that is too small to read for someone driving past the business at the regular speed limit.
We recommend:
- Bold, simple fonts that avoid scripts or thin lettering.
- Large letters that are sufficiently big to read within two seconds, which is typically the amount of time a driver has.
- Short messages that make an immediate impression, such as names and logos.
Commercial Sign Companies Phoenix Business Owners Can Trust Will Offer Multiple Signage Options
Channel letters are contemporary and provide the best visibility for your business signage. If you do not need illumination, opt for 3D logo letters instead. Pair them with monument signs, which create a strong street presence at the entrance to your parking lot. (The shopping center equivalent is the pylon sign.) Blade signs make the most sense in walkable areas where you are not just addressing drivers but also pedestrians. Cabinet signs are a good choice in this context because they allow for illumination.
Pitfalls to Avoid When Placing Building Signs in Phoenix and the Surrounding Areas
Illumination is always a great option. LED channel letters are inexpensive to operate and long-lasting. However, you may have noticed that some companies’ signs look washed out after dark. Here, the illumination and the color palette clash. We will help you make the best choices while maintaining your brand identity.
Placement is another challenge. Look at your facade from across the street, the parking lot, or the corner. Note any obstructions, like trees, poles, and other signs. Next, position your building sign so it displays its message toward traffic and within the general sight lines of anyone approaching your location. It is noteworthy that sometimes a dead-center installation may work if someone approaches your location straight on; however, it will do little for the other approach angles your venue has to address.
Are you confused? Don’t be. Getting attention with building signs in and around Phoenix is as simple as choosing a product that is easily visible in extreme sunlight and after dark, features sufficiently large lettering for drivers to see, and emphasizes effectiveness without losing aesthetics. We can help design the ideal signage solution for your location. Call us today to schedule a site survey!