Someburros is a returning client. In the past, we designed, fabricated, and installed van wraps to advertise the company’s catering services. Moreover, we spearheaded the restaurant’s rebranding with a signage suite. When the company decided to open another location near Red Mountain in Northeast Mesa, the management team connected with our sign shop to order restaurant building and drive-thru signs in East Mesa, AZ, as well.
Using Signage to Signal That the Business is Open to the Public
We worked with the team to put together this restaurant signage suite. Since the venue accommodates online, phone-in, drive-through, and pick-up orders, it was essential to advertise this information. Doing so involved the combination of brand-centric markers and targeted ads.
Channel letters. We installed two sets of channel letters. These dimensional letters illuminate after dark. They assist with wayfinding for the guest in search of the new location. Besides that, they feature the company’s font and color choice. Our technicians manufactured multiple products to install on different building walls to address consumers coming from various directions.
Lightbox cabinet. The cabinet focuses on the company’s corporate symbol. In this way, it emphasizes brand awareness building. Local customers now learn to combine the restaurant’s name with its logo.
“Open” panels. By featuring multiple panels that identify the location as being open, they target the consumer in search of a new dining experience. In addition, they identify the restaurant’s availability of online and phone ordering options. By choosing white on blue print, we allowed the signs to blend in with the overall color play of the building while also offering a contrast through the lettering.
“Curbside Pick-Up” banners. Due to the COVID-19 pandemic, restaurants are now changing the ways they do business. Someburros is no exception. We fabricated banners that identify the curbside pick-up location for customers. In this way, the eatery takes the confusion out of the process.
Now, when the business’ signage turns on after dark, it identifies the brand, leads the guest to the location, and underscores the specific services the company offers.
Do You Need Restaurant Building and Drive-Thru Signs in Mesa, AZ?
Perhaps you are opening a new eatery and want to introduce the brand to the local consumer base. For this reason, many restaurant owners work with our sign shop to put together a signage setup that goes on their facades before the venue even opens. Typically, these signs include “Coming Soon,” Grand Opening,” and similar products.
Some clients have had excellent success with countdown banners that focus on the restaurant’s opening date. Of course, once you outfit the exterior with appropriate signage, do not forget to deal with the interior as well. For example, you may need a lobby sign that repeats the branding of the building marker.
Another option is the introduction of interior lightboxes for the display of graphics that introduce various dishes or daily specials. Because these images illuminate from the back, they stand out and capture the guest’s attention. You might also consider the design and installation of wall wraps that underscore the ambiance of your restaurant.
Find out more about your options by contacting our sign shop today!