What impression do you want to make on the customer who enters your business for the first time? Almost all business owners we speak to say that they want their customers to feel wowed, welcomed, and affirmed in their decision to do business with them. Did you know that 3D lobby logo signs in Scottsdale, AZ, could be at the forefront of making this happen?
There is Only One First Impression
Although many customers check your website ahead of a visit to your storefront, office, or facility, the in-person approach throws open the door to make that all-important first impression. The consumer will form this impression as soon as they enter your business. Therefore, your office signage must not miss the mark.
For example, did you know that 85% of polled consumers agreed that signage provides insight into the personality of a company? Therefore, your lobby sign is an excellent tool for starting or continuing a brand conversation with new or already existing customers. Would you know what this looks like?
Case Study: Paradigm Direct, Pinnacle Pain and Spine, and AZ Sleep & TMJ Solutions
It doesn’t matter what type of industry you are in; it is essential that you focus a lot of attention on the lobby sign in your venue. Its makeup should be such that it immediately draws the eye of anyone who walks in. Achieving this is possible with a brand-centric design that appeals to your targeted demographic.
A case in point is Paradigm Direct. Focusing its attention on entrepreneurs, the company sought to underscore its out-of-the-box thinking and innovative spirit. Doing so with a colorful logo presentation is ideal. For the lettering, our shop combined black Gator foam with brushed aluminum. For the colors of the logo, we imprinted vinyl with custom colors. The combination of the brushed aluminum with the colorful display brings the corporate personality to life.
Pinnacle Pain and Spine, as well as AZ Sleep & TMJ Solutions, share an office. Therefore, their signage had to complement one another while remaining true to their individual brand messages. We achieved this goal by beginning the project with cut aluminum letters that we completed with a silver finish. For each business, we opted for a design that places the logo at the top and the lettering at the bottom.
However, this is where the similarities end. Our technicians now focused their attention on the corporate font presentations to underscore the individual corporate personas. In this way, both companies can share a lobby without sacrificing any aspect of their brand communication.
Do You Need 3D Lobby Logo Signs in Scottsdale, AZ?
Are you satisfied with the way your lobby sign addresses the customer? Have you been wondering if it is still in harmony with your brand message? If you are thinking of exploring your options, Spotlight Signs and Imaging Solutions can assist you. We gladly work with you on the design of a new product. If you already have some specs on hand, we can fabricate the sign and install it. Contact us today to learn more!