Which product is right for your business? Pan channel and reverse pan letter signs have proven to be excellent options. Not too long ago, our team worked with Nippon Express, which was outfitting a new distribution center in Mesa, AZ. Because the client is in the business of servicing the growing semiconductor market, it was imperative that the building sign would be in keeping with the corporate persona and field.
After discussing the signage options with our team, the client decided on halo-illuminated reverse pan channel letters. We designed, produced, and installed the products. For this project, we put two signs on the building, making the company more visible to prospective customers and visitors. It is clear that channel letters are excellent options for building signage, but how do you decide?
Halo-Illuminated Reverse Pan Channel Letters vs. Front-Lit Letters
These are the two popular options for outdoor signage, each offering a distinct visual appeal and unique lighting effects. While both types display a company’s name and attract attention, they have significant differences.
Halo-Illuminated Reverse Pan Channel Letters
Also known as reverse channel letters, these are constructed with a metal face and sides that enclose a translucent plastic or acrylic back. The light source is placed behind the letters, creating a halo effect as the illumination spills from the back and reflects off the wall or surface behind the signage. It makes a visually striking and eye-catching display, particularly at night, with a distinctive glow that outlines the letters.
Front-Lit Letters
As the name suggests, these channel letters are illuminated from the front. The light source is typically embedded within the letter itself, allowing the light to shine directly through the translucent or opaque face material. This results in a more traditional, brightly illuminated, highly visible, and readable sign, especially during the day or in well-lit areas. Front-lit letters offer a clean and crisp appearance, making them a popular choice for businesses that require maximum visibility and legibility.
Front-Lit or Pan Channel and Reverse Pan Letter Signs?
In terms of aesthetic appeal, halo-illuminated reverse pan channel letters provide a more unique and contemporary look. The halo effect adds depth and dimension to the signage, creating an elegant and sophisticated appearance that stands out.
Conversely, front-lit letters offer a more straightforward and conventional design, focusing primarily on readability and clarity. When it comes to versatility, front-lit letters are often more adaptable. They can be made with various materials and colors, allowing for greater customization options to match a brand’s identity or desired aesthetic.
While visually striking, halo-illuminated reverse pan channel letters are generally limited in color options and materials due to the need for light to pass through the face material.
Ultimately, the choice between halo-illuminated reverse pan channel letters and front-lit letters depends on the specific requirements and preferences of the business or organization. Both types of signage have their merits and can effectively attract attention and convey a message.
We always welcome the opportunity to discuss these – and other – signage options with our clients. Call us today!