Today’s corporations work diligently to create a brand story that helps consumers differentiate them from the competition. However, there is frequently a disconnect between the brand buy-in the consumers make and the one that the employee experiences. You can change that with budget-friendly corporate culture wall graphics.
Understanding the Importance of Tangible Corporate Culture Displays
Every company is only as good as the employees who interact with the consumer. No matter what your mission statement says, if the actual customer service does not live it out, it does not register with the consumer. Companies address this issue with training, soft skills development, and dress code.
However, your culture goes deeper than that. It sets the tone for what the employee expects from colleagues. Moreover, it can prevent interactions with the public that contradict your stated values. For this reason, more and more companies are now investing in ways that keep the corporate values in front of the employee at all times.
Making Wall Graphics Work for Your Business
Plenty of business owners have had excellent success by infusing their brand messages with corporate culture displays. Adding these graphics to an area that both employees and customers frequent is a win. The consumer builds specific expectations based on the lettering they see. For the worker, it is an excellent reminder of what is expected.
In the call center setting, there might be specific values that drive a successful interaction. Because this kind of work makes it difficult for the consumer to infer intent, it is up to the employee to be mindful of how they come across. Reminding workers with lettering of such things as putting out effort and being prepared can assist with coaching employees to strive for excellence.
In a health care setting, there is the added importance of gaining the patient’s trust. Outlining the philosophy that your clinic embraces with hallway graphics is an excellent way of putting patients at ease. Moreover, it reminds those working for you why these patients chose your clinic in the first place. From there, it informs their interactions with them.
How to Design Corporate Culture Wall Graphics That Work
Complete customization is the key to adding successful wall graphics for your unique needs. It begins with the decision to incorporate them into your overall brand story or maintain them as separate displays.
Next, consider what the most desirable traits in your corporate culture are. This is different from the brand. Rather, it helps the employee to remember why they prefer to work for you than for the competition. Many business clients have had excellent success with creating taglines or sayings that become company-wide quotes you might see on swag the employees wear or receive as prizes.
If you are unsure how to proceed with the creation of a vibrant corporate culture display, we can help. Our graphic artist routinely works with businesses that take advantage of the budget-friendly wall graphics and their impacts on the company. We serve companies in and around Gilbert, Chandler, and Scottsdale, AZ. Contact us today to set up a consultation appointment!