When members of the local business community approach the experts at Spotlight Signs and Imaging Solutions, they are looking for products that will elicit a consumer response. For some, there is an advertising message they want to get across. Others focus predominantly on their branding. Next, there is a group that looks for a way to connect the two. No matter what camp you are in, we can help. If you do not think you need business signs in Gilbert, AZ, right now, ask yourself if what you are displaying is turning shoppers away. How is this possible?
1. Foliage is a Site Asset – Until it Obscures Your Signage
Choosing an unfavorable mounting location for a building sign is a common problem. When you chose your sign in fall or winter, the line of sight from the street was great.
However, in spring, your landscaping sprouted leaves and flowers, which may now be partially obstructing the view of the sign.
During our site survey, our team will suggest mounting locations for your dimensional letters, monument signs, and other signage solutions with growing trees and bushes in mind.
2. Letter Kerning Can Lead to Embarrassing Displays
If you have spent any time on social media, you know that there are frequently shared posts focusing on signage mistakes. Although spelled correctly, the kerning of the letters can lead to odd combinations of style elements. Kerning refers to the spacing between individual letters. This comes into play, even more, when you opt for a challenging font such as Comic Sans or Times New Roman.
Because our graphic artist will show you a sketch of what your sign will look like on the façade before you approve it, you can avoid the kerning problem. The result is a gorgeous sign that displays your lettering to its fullest advantage.
3. If Colors are too Similar, the Sign Disappears
It may not really disappear, but if the individual components blend in too much with the backdrop, it will not be easy to see them. This is true for the consumer who stands up close but even more so for the shopper approaching your business from across the parking lot.
Our specialists routinely work with companies that may have some challenges with their façade colors. Even so, we can find ways of making your message shine and stand out so that it is visible from a long distance away.
Do You Need New Business Signs in Gilbert, AZ?
Do not leave the visibility of your building signage to chance. Spotlight Signs and Imaging Solutions technicians are experts at excellent design, fabrication, and installation techniques. Because we know that size matters, we help you decide on a letter display that will be easy to read for motorists driving by. Moreover, we offer you sound advice on selecting a material that will last for a while and remain looking as good as it did on day one.
Spotlight Signs and Imaging Solutions serves the business communities in and around Gilbert, Chandler, Scottsdale, Mesa, Tempe, and Phoenix, AZ. Contact us today to schedule a design consultation or site survey appointment!