Our team was back at Seton Catholic Preparatory. Previously, we had done school signs for the front office, a scoreboard sponsor update and fence banners, and various graphics and banners for the baseball facility. This time, we assisted the school with a branding refresh in Chandler, AZ.
Successful Brand Refresh with Wall Products
Seton needed assistance with a branding refresh around the school’s campus. We proposed, designed, fabricated, and installed a variety of budget-friendly products.
- Vinyl lettering. For a wall on the campus, we added vinyl letters that spell out a quote by St. Elizabeth Ann Seton. Our technicians used vinyl that is specifically designed to adhere well to the porous substrate.
- Wall graphics and letters. For the football locker room, we upgraded the way the walls look. Using the school’s mascot, color palette, and symbols, we branded the space with vinyl graphics. They freshen its appearance and enhance its good look.
- Three-dimensional letters. Our team made 3D letters that we placed on an outward-facing wall. Since there is a permanent parking restriction in front of the wall, its message will be highly visible around the clock. Another wall features larger 3D letters that proudly identify the school as the “Home of the Sentinels.” A final set of letters was placed on another outward-facing wall. It displays the school’s logo.
We also added lobby signs in the library and wall signs throughout the school’s courtyard. The refresh underscores the school’s relevance in Chandler’s educational landscape.
Brand Refresh vs. Rebrand
Why do some companies refresh their brands, while others decide to rebrand completely? For starters, refreshing a brand is an adjustment, not a change. Companies generally embrace the idea of a brand refreshing when it is time to evolve the business’ story and find a way to integrate it visually through brand-building tools. Rebranding, on the other hand, denotes a complete change of a logo, color palette, font, or all three. Companies typically take this step when they change products or services, merge with another business, or change the leadership group.
Branding Refresh Ideas for Your Arizona Company
You have seen how our client embraced a branding refresh in Chandler, AZ. You could do the same thing. Our graphic artist can assist if you need help with how to proceed. For example, we assist you with pinpointing problems in brand identity alignment, an integration with pop culture, or a disconnect of your brand story with the business’ mission and vision. Next, we propose the signage that would underscore the refresh perfectly. Examples include lobby signs for conference rooms, logos for exterior spaces, wall letters and graphics, and other options.
We can help you with the design of the signage, too. Call us today to schedule an appointment!