Our team has built a reputation for designing, producing, and installing custom school signage in Maricopa. A case in point is the ACE Hardware scoreboard sponsorship sign we did for Maricopa High School. When the Heritage Academy Elementary Maricopa needed custom school signs, the administration knew to call us.
For this project, the client requested a school signage package to enhance the venue’s branding. Our team collaborated with the administration to fabricate monument, building, and gym signs. Notice that we focused on the school’s color palette and logo. Whether it is the scoreboard in the gym or the pylon sign at the parking lot entrance, the color and logo display dominate the scene.
Why Do Public Schools Focus on Branding?
It is important to understand that school branding may not carry the same connotation as it does in the corporate sector; however, it serves similar goals. What does this look like?
- Build trust. Branding builds trust. In the corporate sector, businesses work diligently to build trust with customers so they will return. Schools build trust with parents. Consistent school branding communicates professionalism, stability, and pride.
- Attract customers. For schools, the customers are families. With school choice allowing parents to select charter and magnet schools rather than those in their immediate neighborhood, attracting families becomes more important than ever. Excellent branding communicates at a glance what makes a school unique.
- Define identity. Strong branding defines a school’s identify and gives students a sense of belonging. You notice consistent color palettes and brand standards for anything from mascots to the graphics of the gym’s scoreboard.
- Reinforce values. Corporate values focus on how a business serves its customers. School values focus on core traits – kindness, teamwork, perseverance – that underscore students’ expected behaviors. You see these values displayed in hallways as wall graphics or in lobbies as acrylic prints.
School Branding and Advertising Go Hand in Hand
Successful branding alone is usually not enough. Schools have also begun advertising what sets them apart from other venues in their district or county. For example, they showcase educational excellence with banners, posters, and graphics that advertise STEM and STEAM programs, dual language immersion, and academic standards. Not only does this type of advertising attract families to the schools, but it also increases school pride among students and teachers.
Recognizing the Value of Brand-Building in the Academic Sector
This client focused on effective school branding to create a welcoming environment where learners of all ages feel connected, and parents are confident that their children receive a good education. Other schools highlight specialty programs such as arts or athletics. Focusing on consistent branding for a location can be as easy as integrating messages across the campus via a broad range of signage solutions. Before long, the school becomes known as a location that reinforces positive behaviors and celebrates achievements.
Whether you need public school signs in Maricopa, private school front office signs in Chandler, or something different anywhere else in the greater Phoenix area, we can help. Collaborate with our team on your next school signage project. Call us today!