Plumbing Medic (now Rite Way Heating, Cooling & Plumbing of Phoenix) is a long-time customer. We previously assisted the client with Isuzu box truck wraps, fleet wraps for their 53 vehicles, and subsequent rebrandings. The latest project we took on was business sign rebranding in Phoenix, AZ, with custom fleet graphics.
Our graphic artist collaborated with the client’s management team on the design for the fleet wrap. Next, our technicians printed the vinyl, adjusted it for box trucks and work vans, and handled the installation. The goal was a quick, smooth, and cohesive brand transformation across Rite Way’s entire fleet. The wrapped vehicles now proudly display the client’s new company name and logo.
Mobile Advertising is Key to Introducing a Rebranded Business
A wrapped vehicle is a mobile billboard advertising your business wherever it goes. A fleet of 53 wrapped vehicles increases your company’s visibility across your service area, allowing potential customers to become familiar with your new branding. Because each wrap aligns with your new brand image (logo, colors, tagline, and contact details), even when parked, it gets the word out.
Reel in New Customers
A well-designed vehicle wrap creates a professional look, which builds trust with your targeted consumer demographic. It signals that your business is established and serious about its work. Clean, bold graphics are easy to read and recognize from a distance. In this way, existing customers learn about the rebranding, and prospective customers undergo a first introduction.
A Word on Brand Consistency
Rebranding involves updating all customer touchpoints. A vehicle wrap ensures that even your on-the-go assets reflect your new identity, helping maintain consistency across multiple platforms. Focusing attention on your vehicle wrap early on becomes a critical element of your rebranding effort, including your website, social media, and physical signage.
Several clients have successfully planned routes to promote the new branding. Plan routes to drive through key neighborhoods or business districts where your target demographic lives, works, and plays. Strategically using vehicle wraps boosts brand awareness, attracts new clients, and strengthens your business sign rebranding efforts.
Do you have an eye-catching wrap in mind for your planned rebranding? Do you need help with its design to set your business apart from competitors? While other contractors might rely on plain or unmarked vehicles, a branded wrap makes your business stand out. And, in rebranding cases, they announce the changes across your service area.
Call us today to learn more!