Massage Envy is a super successful enterprise that is growing rapidly. Just recently, our sign shop had the opportunity to work with the team at the newest location. They needed branding signs in Phoenix, AZ. Spotlight Signs and Imaging Solutions took on the project.
Multiple Brand-Building Signs Encourage Prospective Customers to Stop In
Reeling in foot traffic is a great way to introduce your brand to a new consumer demographic. Because Massage Envy has succeeded in claiming one of the most desirable spots in the shopping center, it makes sense that the proper signage is now the next critical step.
Our shop designed, produced, and installed several signs.
Building signage. The company relies on two illuminated pan-channel signs on the east and west elevations of the building. They feature white fronts and black returns. This design step allows the sign to pop no matter what the background’s color might be. The illumination is essential for attracting attention from passersby and drivers.
Front door entrance graphics. The entry is an excellent advertising tool. Companies in the know are now capitalizing on its presence by installing graphics focusing on brand-centric information, which expands on the building sign’s message. Repeating the brand colors is a good way of generating name recognition.
Perforated window wrap on the front of the building. Because the business does not use its windows to display products – and because customers value their privacy – the management team asked us to put together perforated vinyl window treatments that show the professionals at work. The perforation lets the natural sunlight come in.
“Now Open” or “Coming Soon” banners. Nothing generates more interest in an incoming business than banners that alert customers to the grand opening. The “Coming Soon” banner is an excellent tool for developing a buzz among consumers and merchants. Once the grand opening is in the past, the “Now Open” banner reminds shoppers that there is something new to explore.
Brand Building with Interior Signs
Did you know that you do not have to limit yourself to exterior signs when outfitting a new business? Many of our clients have done very well using interior signs that reinforce the display of your brand message and encourage the customer to interact with your story.
For example, a lobby sign is a good start for featuring a scaled-down version of your building sign. That said, we could manufacture a product that looks different and perhaps includes a tagline or jingle. Our specialists also suggest the design of interior window graphics, wall graphics, and floor decals.
Do You Need Franchise or New Business Branding Signs in Phoenix, AZ?
Our technicians will gladly design new signage from the ground up. However, if you operate a franchise and need specific color and font details to be in place, we will work with your district office to receive the specs. Besides that, we gladly handle the permitting process. Doing so saves you time and ensures that all the paperwork is in order before we begin.
Contact us today to schedule your next sign project!