Shuttle bus graphics for Phoenix area businesses have the power to make or break the success of a company’s name recognition. A logo – properly designed and placed – makes a huge difference in the way consumers remember a vehicle featuring graphics. Case in point is the Transportation Mills.
This business offers transportation services for groups attending local social, trade or sporting events. The company’s bus is keeping busy in the downtown Phoenix area where it moves groups around the district on a daily basis. During annual events in the city and its surrounding areas, which include the famous Barrett Jackson Auto Auction and the Phoenix Open Golf Tournament, the Transportation Mills’ service is busy moving patrons from hotels to the events, to restaurants and back.
In spite of the company’s success in the shuttle business, there is more room for growth. Since the business has had very little branding imagery placed on its busses, the management team contacted Spotlight Signs and Imaging Solutions for assistance. We discovered that a major branding item was missing: the logo. The Transportation Mills’ logo, a very distinctive pink seahorse, was added to the bus. The vehicle suddenly took on the identity it had been lacking.
Patrons now realize that they are not just on a generic shuttle bus, but the hard to miss logo identifies their conveyance as a genuine Transportation Mills pink seahorse bus. Adding this logo is not just a great branding decision, it also makes it so much easier for customers to locate the right bus on the return trip – just look for the pink seahorse!
Does your vehicle need a bit of sprucing up with respect to a logo or symbol placement? Have you never thought of adding vehicle graphics in the first place? Perhaps you would like to add to the logo graphics that you already have? Our friendly logo graphics experts can help.
- Add a logo. If you already have your basic information stenciled onto the bus, we can finish the marketing message by adding your logo. Combining the name of your company with a logo is a great way of building your brand and allowing name recognition to really take off.
- Add an icon. Even if you already have your logo on the vehicles, consider the addition of icons. For example, adding a Facebook or Twitter icon helps consumers to know that you are active on these social media platforms. This is a great way for customers to interact with your company’s representatives. These conversations are instrumental in forging new business relationships and strengthening existing ones.
- Upgrade a logo. It is not uncommon for companies to change their logos. This is done advisedly and carefully. After all, it can be counterproductive to change the look of a logo that customers have gotten used to. That said, sometimes a small change – like an upgrade in the look of the graphic or a color hue improvement for a more modern taste – can make a big difference in positioning the business to be once again on the cutting edge of the niche.
Ready to add some vinyl graphics to your transportation or shuttle vehicles?