It is an adage that every legal office’s lobby sign is little more than a set of dimensional letters in a shade of gold. While this may be true for a few venues, you have so many more options open to you when commissioning custom lobby signs for law firms in Phoenix. When approaching the design of a reception area marker, the specialists at Spotlight Signs and Imaging Solutions value the design consultation. During this meeting, we discuss your brand message approach as well as your stated goal for the sign.
Lobby Sign Materials Matter
There is a lot that you communicate just by choosing a material. Metal, which is indeed a favorite within the legal profession, signals durability, the intention to be there for the long term, and the commitment to persistence. These are qualities clients associate with the material, but they frequently transfer these desirable traits to the business that uses it for a signage display. Another popular option is the use of acrylic. Its sleek lines, glossy finish, and colorful presentation promise an out-of-the-box, innovative approach to legal matters. For the family law or estate attorney, a metal may be the right choice; for the patent lawyer or personal injury specialists, acrylic may be a better approach.
Spinning the Color Wheel in Your Favor
The color is more important than material. Remember that we can paint any material in a color that you like. As a result, it is possible to make your PVC letters look like brushed aluminum. For the law firm that already has a well-established color scheme on a website and letterhead, the selection process may be relatively straightforward. But for the business without this advantage, the use of color psychology is a necessity.
- Primary colors. The primary colors are blue, yellow, and red. You cannot mix these tones by combining other colors. People are conditioned to favor primary colors when presented with vibrant clarity. For this reason, we suggest that you place at least one of these colors into your lobby sign. For example, when an underline separates the name of your law firm from the words “Attorneys at Law,” let this style element present in an intense primary color.
- Warm colors engage the visitor. From a psychological point of view, warm colors – usually shades of red, yellow and orange – tend to raise the metabolism and engage the client on an intuitive level. For this reason, you frequently see them in restaurants. On the opposite end are the cool colors in their shades of green and blue. They do not bring out the intensity of their warmer counterparts.
Putting Together the Ideal Design
Combining material choice with color selections makes it possible to communicate your branding message. When our clients contact us to order custom lobby signs for law firms in Phoenix, we focus on these two items before bringing in a third design option: the logo board versus the dimensional letter display. Logo boards work well in settings with clearly defined lines. Dimensional letters lend themselves to more dramatic presentations, which is a great benefit for the firm that wants to wow its visitors. If all of this is making your head spin, do not worry! We help you select the ideal display when we meet for a client consultation. Contact us today to get started on the project.