Spotlight Signs and Imaging Solutions in Arizona loves to do business with returning clients. A case in point is Zippity Split Plumbing. About a year ago, our sign shop designed, fabricated, and installed a van wrap for the firm’s vehicle. Now, when the company added to its fleet, the management team called us to return and outfit the new vehicle setup with pickup truck and utility trailer fleet graphics in Chandler, AZ.
Brand-Centric Vehicle Wraps Focus the Attention on Corporate Branding
Contractors have the advantage of doing business at their customers’ homes. Therefore, they can take their advertisements to the neighborhoods where they work. This is one of the reasons why Zippity Split Plumbing opted for a design that emphasizes the branding of the firm.
Featuring the color and font of the corporate persona makes it easy for consumers to develop brand awareness and recognition. Most importantly, it helps the company stand out from competitors. Our technicians used the graphics we designed last year and adjusted them to fit on the pickup truck and utility trailer.
Now, these vehicles proudly showcase the firm’s name, website address, and brand colors. Moreover, we used the opportunity to add some brand-specific details on the trailer wrap. They focus on the one-hour appointment windows and the no-dig sewer line replacement services. In this way, the company succeeded in adding brand differentiation to the mix.
What Do Your Vehicles Say about Your Business Right Now?
Have you joined the mobile marketing revolution? Maybe your company cars are still blank. When your truck or van pulls up in front of a consumer’s home, nobody knows who you are. These are missed opportunities.
However, you also miss the mark if the current status of your vehicle graphics is dilapidated and out of synch with your brand message. The best use of the vehicle is its presentation as a mobile billboard that focuses on the message you are seeking to send.
Choosing a Message for Your Wrap
Whether you select a full or partial wrap, the message you display is of vital importance. Take a page from the playbook of Zippity Split Plumbing, and opt for a brand-centric presentation that emphasizes colors, fonts, and a differentiation message. This is an excellent setup for a contracting firm.
Other business owners have had great success with vehicle wraps that display advertising vignettes. Featuring larger-than-life images of the products they represent, these companies help the consumer realize a need that has gone unfulfilled. The company’s information then spells out who can meet this need.
Do You Need Pickup Truck and Utility Trailer Fleet Graphics in Chandler, AZ?
Spotlight Signs and Imaging Solutions can assist with your vehicle graphics, whether you have one car, two, or a fleet of hundreds. Moreover, our graphics artist will gladly help you with the design of the product. That said, we can also fabricate the wrap if you already have a design on hand. Best of all, our technicians will also offer to install an existing wrap that you might have purchased elsewhere.
We serve the business communities in and around Chandler, Phoenix, and the valley, including Gilbert, Mesa, and Tempe. Call us today to schedule an estimate!