Advertising and brand building are crucial aspects of signage choice for healthcare facilities. Our sign shop has identified four critical signs that work well for clinics, hospitals, and private practitioners’ offices. Do you need new medical office sign ideas in Mesa, AZ, to boost foot traffic and interest?
1. Window Graphics Promote the Feeling of Health and Wellbeing
Some clients have done very well with window wraps that focus on the clinic’s corporate color palette. When windows do not serve an advertising purpose, why not give patients in the waiting room some privacy by installing a full-panel graphic? If you would like to maintain the ability to see out, we recommend perforated vinyl. It is highly effective with bright colors. Of course, you do not have to commit to an all-or-nothing approach. Vinyl lettering and smaller graphics are other alternatives.
2. Lobby Signs Enhance Brand Awareness
A fully customized lobby sign is a necessity for any healthcare provider. This product is the premier vehicle for highlighting how your brand should make the patient feel. Our shop can do so with the help of a three-pronged approach.
- Material. Which material is right for you? Many physicians favor metal, but acrylic, sign foam, and PVC are other options. Some clients request routed panels using high-density urethane (HDU).
- Color. Should you be loyal to your brand colors or feature metal lettering in its original tone? Clients are split on which look they prefer. By the way, if you want the metallic finish but prefer foam letters, we can still accommodate your taste with metal laminates.
- Lighting. There is a growing trend that invites illumination into the reception area. Examples include scaled-down channel letters, fabricated metal letters with built-in LEDs, and acrylic panels with hidden LED strips for edge lighting.
Before you decide on other office signs, plan for the look of the lobby sign first.
3. Help Patients with Wayfinding by Installing Changeable Interior Building Directory Signs
One of the advantages that medical office buildings have is the location of various doctors’ offices and clinics in one space. That said, there is typically some movement in these buildings. Some clinics expand. Others move. New tenants come in. nothing makes a patient more nervous than not finding the right suite for an appointment. You can relieve this anxiety with little more than a directory sign. Choose a basic wall-mounted aluminum frame with changeable blades. You might also pick overhead directories or those displaying custom vinyl overlays for information.
4. Combine Marketing, Branding, and Wayfinding with a Building Sign
Brand-building exterior signs consist of channel letters, box cabinets, or unlit three-dimensional letters. Some materials to consider include acrylic, metal, and outdoor-rated sign foam. Whenever possible, we suggest installing LEDs, which allow patients to find your clinic quickly and with ease. Choose a standard sign, pick a blade marker, or opt for something fully customized.
Connect with Our Professionals to Discuss Medical Office Sign Ideas in Mesa, AZ
It all comes down to wayfinding, brand building, and advertising of your service. Signage is instrumental in making it happen. However, what should you do when you are unsure which signage solutions are right for you? We recommend connecting with our experts to talk through the various alternatives. Call us today!