The Tempe Festival of the Arts runs from March 28 to the 30th from 10 a.m. to 5:30 p.m. Over the course of the three-day festival, event organizers expect about 225,000 visitors and more than 400 presenters. This is the definitive event for everyone exhibiting photography, jewelry, visual arts, ceramics and much more. Booths will line up along Mill Avenue and its adjacent streets. The Tempe Festival of the Arts is truly a family affair. Children love the hands-on art experiences and even man’s best friend is allowed – well behaved and on a leash – to attend.
When you have been invited to display your wares at the event, you need custom signs that identify you, your artwork and your logo or brand. At Spotlight Signs and Imaging Solutions, we have already begun taking orders for banners and posters for Tempe Festival of the Arts vendors. This year the focus is clearly on branding. Already in its 37th year, many of this year’s vendors are repeat presenters. If this applies to you as well, it is crucial that you build on the brand awareness that you created last year. Conversely, if this is your first year of exhibiting, make sure that your logo and name are prominently displayed.
Tempe Festival of the Arts custom signs can include a wide variety of options, depending on the size of your booth and the location of your setup.
- Easel signs. A-frames are excellent means of drawing attention to your stall. Place them in front of your booth to alert oncoming traffic from both sides to check out your wares. Placed further up the street, you can use arrows to point to your display area.
- Banners and stands. Visible from great distances, banners identify your business by name. This is also a great opportunity to add your main product as well as a logo. After all, when folks halfway down the block know that you sell sculptures, there is a better than average chance that they will seek you out if this is something that they are interested in.
- Flags. One of the most overlooked exhibitor signs is the flag. Its movement in the breeze is a so eye-catching that it is virtually impossible to ignore. Moreover, when you combine this signage with other markers, you can use flags as a means to suggest uses for your wares. For example, you could point out that your painted tiles make perfect Mother’s Day or teacher appreciation gifts.
- Posters. When you are adding new products to your lineup, take photos and have us turn them into posters. These new items set you apart from the crowd, and they will garner you plenty of interested festival attendees’ attention. Remember: Most of the folks come to the festival every year; they are hungry for something new. When you offer them this new experience, make sure that they know about it!
Depending on your stall setup and products, there are additional exhibitor signs that may work very well for you this year. Contact us to discuss your options and find out how you can turn your booth into a marketing machine.