The mobile marketing revolution puts restaurant owners at an advantage. Not only do you market and brand your business at its brick and mortar location, but you can also take these images on the road. With vehicle wraps for restaurants, you can address your targeted demographics where they work, live, and play. What goes into the design of the ideal wrap product?
Choose a Full or Partial Wrap
Frequently, the choice is budget-driven. However, there are also aesthetic reasons to select a quarter, half, or three-quarter wrap versus a full wrap. For example, if your car, truck, or van’s base color fits in perfectly with your corporate tones, it is ideally suited to serve as a backdrop for graphics, lettering, and partial wrap style elements.
Putting Your Corporate Identity at the Top
Your restaurant’s name and logo must be clearly visible. For this reason, our graphic artist will suggest putting your logo as near to the top of the vehicle as possible. If you have a van, this means the middle to the upper third of the vehicle. For a catering van or truck, it would be the top third.
Moreover, generate brand awareness by tying your eatery’s name to the products you offer. Examples include high-resolution graphics of the foods you serve. Some restaurant owners have also found that naming these products is an excellent way of getting the consumer to connect the food options with the company’s name.
Excellent Vehicle Wraps Answer Questions
Would-be guests and customers may have questions about your restaurant. If you operate multiple locations in the area, highlight their addresses on the sides of the vehicle. For the company that offers catering or food delivery, be sure to spell it out on the car, truck, or van. Someone who is trying to figure out how to have the next company party catered might see your vehicle.
Contact information is another big deal. Helping the consumer get in touch should address multiple opportunities. Examples include social media, the website, the phone, and perhaps an email address. In this way, prospective customers have a variety of opportunities to learn more about the business.
Vehicle Wraps for Restaurants Include the Hoods, Too
It is important to note that there is no wrong place on the car to include in your wrap. Some business clients have had excellent success with extending it to the roof. When delivering food, those looking out of windows noticed the company’s name. Of course, the hood can be just as instrumental in driving business your way.
Some clients focus on their corporate persona. Others request to include high-resolution graphics that feature the food choices they offer. In this way, the consumer does not have to read what the business is all about but can see it in living color.
If you are unsure how to put together your wrap, we can help. Our sign shop works with restaurant owners and other members of the business communities in and around Gilbert, Chandler, Scottsdale, and Phoenix, AZ. We can help you fabricate and install graphics to which you already have specs. Besides that, we can also design something from the ground up. Call us today!