Learn why vehicle wraps in Chandler AZ are the most affordable way to brand any business!
Is bigger better? If it costs more, is it superior? When you are talking about advertising, in fact, the opposite can be the truth – if you are doing it correctly. Referencing a Wharton School of Business study, Entrepreneur has attempted to answer the question about the best marketing medium currently in circulation. (At the time, the authors did not know about vehicle wraps in Chandler, AZ, or they might have put them on the list.)
Experts realized that the investment in the medium had little to do with the success of the message. Rather, it had everything to do with the message itself and its repetition.
- Effective advertising message. Brevity is a must. Combining colors and letters to communicate is a good option so long as the artistry does not overshadow the message.
- Connection to the consumer on a gut level. Putting the brand first, rather than the company’s name, is the key to success. Just because a large group of consumers can repeat your business’ moniker does not mean they know what you are selling or even why they should buy it.
- Repetition of the presentation. The advertisement should be everywhere. Wherever your targeted demographic lives, works, and plays, your message should be part of the landscape.
Can you achieve this with expensive billboards, newspapers that get recycled without being read, or radio spots that might miss your customers by minutes? More importantly, will you burn through your advertising budget before you have an opportunity to see a real return on the investment?
Vehicle wraps are the economic solution for Chandler business owners in the know. They do not cost as much as other advertising media and get more results to boot.
Why Vehicle Wraps Are More Affordable!
- Cheaper than billboards. Studies have proven that, per 1,000 eyeballs, you only pay about $0.35 for a wrap. The billboard costs $3.56 for 1,000 eyeballs. Go down the list, and the cost increases. But so does your inability to time the message display and target audience.
- Around the clock advertising where you want it. The billboard sits where the company places it. If only a fraction of motorists is part of your targeted demographic, you pay for eyeballs that have little to no interest in your product or service. When rush hour traffic is over, so is your advertising opportunity. A wrap is different. You take the treated vehicle where your customers are – when they are there. You are in full control of the display.
- Fully customizable. Do you want a billboard company to limit the number of words you can use? No! Our wraps are put together by experts who know a thing or two about successful advertising campaigns and the visual impact of a graphics selection. We collaborate with you on the creation of a product that encapsulates your brand message even as it advertises the business or product.
We hope that our closer look at vehicle wraps in Chandler, AZ, has piqued your interest in learning more about a marketing and branding medium that even the new start-up can afford. Contact our specialists today to schedule a design consultation!