Vehicle fleet wraps work wonders for brand awareness and reputation. Not only do vehicle wraps reach a staggering average of 9 million pairs of eyeballs a year, they also impress. Car wraps give the impression of a brand that is well run and organized, they make a business feel more trustworthy. Our recent Phoenix area client was in the unusual situation of having two separate brands to promote with his new fleet of sales vehicles for Mesa, Tempe, Gilbert, and Chandler, AZ. It was a challenge to produce a wrap that effectively represented two brands while still looking good as a whole. These wraps are vehicle fleet wrap promotion double dipping! They promote two brands at once and do so in style.
2 Brands, 1 Wrap
Benjamin Franklin, The Punctual Plumber and One Hour Heating & Air Conditioning are two distinct franchises specializing in different areas of home maintenance. Our client, who owns both franchises, was looking for a way to promote both simultaneously with his new sales vehicle fleet wraps. They decided on a “half and half” design that splits the car into vibrant yellow and a bright blue parts. These colors were very important to the client, they had to be right and they had to be eye-catching.
Vibrant Colors
To get these vivid colors, we used 3M 1080 Gloss Yellow & Dark Blue vinyls with overlays. The easier way to complete this wrap would be to produce one giant print, but that would have resulted in duller colors. To achieve what our client was looking for, we had to rely on the skill of our experienced installers. As you can see by the closeup photos, the seam down the middle of the trucks is invisible, it appears to be one piece. Believe it or not, just a few days ago these trucks were boring white. Now they are a vibrant, moving billboard for two great valley-area brands.
We pride ourselves on providing the perfect solutions to our clients’ branding dreams. We do this effectively through a willingness to go the extra mile and by utilizing experienced and skilled craftsmen to install our products. This job was a good example of these attributes of Spotlight Signs and Imaging Solutions. We sought out the perfect vinyl colors and installed them precisely. We can tackle any branding task, and we are always willing to apply our creativity and experience. Give us a call today! We can come to an exciting solution together.
