Our team recently got a request for an illuminated reverse pan channel building sign. Varsity Spirit was moving into a new building and wanted a logo-based new building sign in Gilbert.
What is a Reverse Pan channel Building Sign?
We have done a lot of work in and around Gilbert. Examples include monument sign tenant panels, custom lobby signs, and reverse-lit channel letters. For this particular project, we designed, produced, and installed an illuminated sign consisting of individual elements. We placed the light sources behind them so that they would create an elegant halo when switched on. By basing the design on the logo, we were able to help this client build their brand and make it easy for visitors to locate them.
Advantages of Logo-Based Signs for Our Client
Why did this client favor a logo-based rather than simply a collection of letters that would spell out the company’s name? For starters, a logo helps create a strong visual identity for the business. It is a key factor in building the brand. When people see this sign, they associate it with the client’s brand, fostering familiarity and trust. Besides that, combining black and blue style elements immediately draws the eye.
Are Logo Building Signs Right for You?
If you have been considering a new sign or the replacement of a current sign, we recommend logo-based options.
- Professional appearance. A logo-based sign bespeaks professionalism, making your business look established and credible to prospective customers. For companies just starting out, this is an excellent option.
- Increased visibility. Featuring your well-designed logo is eye-catching and easier to remember than plain text. It helps your business stand out, especially in busy areas where you are competing for the attention of shoppers.
- Branding consistency. Using your logo maintains consistency across your marketing materials, from business cards to your physical location, reinforcing your brand identity. Remember that the repetition of your brand’s appearance is the only way for customers to remember you.
- Longevity. Logos can be timeless unless you plan to rebrand. Therefore, a logo-based sign remains relevant for years, reducing the need for frequent updates. Our team can help maintain the sign by occasionally cleaning the style elements, repainting them, or replacing LEDs if necessary.
Collaborate With Our Team to Stand Out From the Crowd
When we place your logo on the building in addition to the lettering spelling out your company’s name, it helps distinguish your business from competitors, especially in industries where services or products might be similar. Besides that, a logo-based new building sign in Gilbert acts as a clear wayfinding marker for your business location. Customers find you easily.
Are you ready to check out what your corporate persona as a logo-based building sign could look like? Discuss your plans with our graphic artist. Call today to schedule a design appointment!