How do you get Tempe consumers to notice you? The answer is deceptively simple: stand out! So, how do you do that? This is where the savvy entrepreneur knows to call in the help of Spotlight Signs and Imaging Solutions. We are at the forefront of devising product solutions that are designed solely with the goal of getting you noticed. In recent months, we have had excellent successes with the combinations of window perfs and vehicle lettering.
A perf is an ideal marketing tool for any business with windowpanes. Whether these panes are part of your car or storefront is immaterial. Perf is short for “perforated.” Manufacturers pre-perforate vinyl sheets with a predetermined number of holes. When these sheets are applied to windows, those on the inside can still see out. Those on the outside – due to some optical trickery associated with imprinting – see the marketing message.
The One-Two Punch of Marketing
There used to be a time when advertising was little more than the creation of a marketing campaign that focused on one medium. Perhaps it was a billboard campaign, the design of a flyer or the printing of customized posters or banners. Since constant media stimulation has now increased our tolerances for stimuli, one campaign is no longer sufficient.
We have discovered that visually stimulating and redundant advertising input is a superlative method for getting consumers to notice ad content. If you have a storefront and a business vehicle, you should consider combining window vinyl perf and vehicle vinyl lettering. For Tempe business owners without a storefront, the one-two punch is the combination of these elements on the vehicle. The result is a marketing message that stands out and commands attention.
Making the Visual Connection
Driving around in a vehicle with an ad slogan is the perfect setup for businesses that rely on in-home customer or client contact. Moreover, when you make deliveries or even just meet for consultations, the lettered car, truck or van spreads the word about the business.
Next, add a window perf to your car and your storefront windows. Keep them as identical as possible. This helps consumers to make the connection between a van they saw in the parking lot and the storefront they are walking past. This generates a good bit of curiosity that has the potential of turning into sales calls.
Understanding the Benefits of Lettering and a Perf
- Durable material. Both lettering and perf are manufactured from high-quality vinyl that is made to last. We construct our products from excellent vinyl sheets and then imprint them with highest quality inks that defy even the ultraviolet rays of the sun. The completed setup should last for about four to five years without peeling.
- Perfect for continued sun exposure. You have no reason to worry about fading window or vehicle vinyl. We treat the perf with a laminate that further protects the colors from the sun and also enhances the durability of the holes that make up over half of the material.
- High visual appeal. There is no denying the effectiveness of this marketing tool. In addition, it is clear that this use of vinyl adds pizzazz, interest and visual appeal to your windows and your car.
Ready for a powerful advertising two-punch? Contact us today for a free quote!