What brands your restaurant? Sure, there are the logo display and the color setup. Yet what is it that makes your eatery stand out? For example, if you were the owner of a pizza restaurant that cooks its food over a traditional wood fire oven, this would be an element of your brand. Now take this branding element and transform it into a piece of interior décor that brands and decorates your venue all in one move. How would you do it? Easy! Choose wall graphics for interior restaurant branding. In Gilbert, AZ, more and more restaurateurs are going this route with increasing success.
When Branding Becomes Ambiance
Whether you want to point to your traditional Italian way of cooking delectable meals or highlight that you only use the freshest ingredients at your salad bar, nothing communicates better than graphics. While the written word is effective, it is the visual effect of an image that draws in the consumer. Written words require attention. Graphics and murals simply present their messages in an attractive art form that continues to influence the guest even when his or her attention is elsewhere.
A Décor that Advertises
The days of the stark white walls inside a restaurant are gone. Artwork is quickly gaining in popularity. Turning your décor into a permanent piece of art lets you set the tone for your bistro. The digital image of a Parisian street scene turns a humble bakery into a sophisticated boulangerie. Without a lot of secondary advertising needed, the guest understands the food that is being served. She or he is put in the mood to enjoy scones, pastries or sandwiches. Using décor in this manner advertises the products without having to spell out what they are.
When the restaurateur prefers to focus on the wholesomeness of the ingredients or the specialized handling that they undergo, digital images make sense. Up close images of flawless produce speaks volumes to the consumer who wants to make healthier food choices. In short, there are options with respect to the décor. These options depend on the branding and advertising messages that you want to communicate with your interior decoration.
Additional Advantages of Using Wall Décor
In addition to having an attractive interior and getting your messages across, you have the benefit of cutting down on the dust catchers. These are the wait staff’s bane of existence, since they routinely result in bad reviews online when a guest notices a cobweb or dust. Rather than relying on difficult-to-clean props, reduce clutter and make the atmosphere friendly yet distinct. Using vinyl on your walls also makes them easy to clean. If a guest spills food onto the material – or a child colors the wall with a crayon – the cleanup is a snap.
Talk to the friendly professionals at Spotlight Signs and Imaging Solutions to learn more about interior wall decor for restaurants in Gilbert, AZ. We help you to hone your marketing and branding messages, and show you how to transform these messages into visual images that appeal to your targeted demographic. Call us today to get started.