Loyal readers of our blog are sure to remember the work with did for the Sol CrossFit gym just recently. The addition of wall murals, lobby signs and window graphics helped to brand the venue. After this initial interior sign package, the company’s management team contacted us again. This time they wanted us to do some additional branding on the wood weight lighting platforms as well as the wooden blocks the athletes use for workouts.
The trick here is that the team was looking for actually branded logos. For fitness centers in Phoenix, this is most certainly a unique way to stand out and make your presence known. Would our technicians be able to make this type of signage happen? You bet! We designed and manufactured templates out of ¼-inch aluminum. Next, we applied the template to the wood and then used a torch to darken the wood. Now, the blocks and platforms are literally – and figuratively – branded.
Finding a Unique Way to Brand Your Fitness Center in Phoenix
You could ask us to create a branding iron just for your setting. On the other hand, you might consider different approaches altogether. Options abound.
Wall murals and graphics. Inspirational sayings, the likenesses of famous athletes, educational images that educate those working out and the repetition of your logo and name are all excellent branding materials for wall murals and graphics. Repeat them around the gym.
Framed posters. Educational, informative or simply splashes of color in your gym, posters allow you to co-brand your fitness center with other well-known brands of products that benefit those with an active lifestyle.
Panels. Aluminum panels with digitally imprinted vinyl overlays let you spell out your fitness rules, post challenges and distribute a workout schedule for those in need of additional motivation. Adding your logo provides the branding information.
Window graphics or perfs. A perforated window covering can take up the entire glass pane and provides you with an opportunity to market and brand your venue to those looking in. It gives those on the inside a bit of privacy, too. Graphics repeat your logo and name on the exterior.
Thinking Through Your Branding Needs
Branding on the interior of your fitness center makes sense with a broad range of products. Brand the equipment, the room and even the ceiling as well as the floor. Floor graphics can make a huge impact in a large space when you do not have a lot of equipment covering the area. That said, ceiling graphics are ideal in settings where weight lifters work out and the Pilates classes take place.
The graphic artists at Spotlight Signs and Imaging Solutions can help you to discover new ways of branding the interior of your gym that make you stand out. Creating name recognition and brand awareness is particularly important with first time visitors or those who have only been members for a short time. Call us today to get started on a comprehensive customized branding package that makes sense for your setting.