True Home Maintenance Air Conditioning & Heating, LLC does business at 2323 East Juanita Avenue. Although this location observes regular hours of operation, the professionals at this residential and commercial service company offer around the clock assistance if needed. In addition to standard HVAC services, the business also handles duct modifications. When the company added two new trucks to its fleet, the management team decided to pursue a mobile marketing strategy with fleet wraps in Mesa, AZ and contacted our pros at Spotlight Signs and Imaging Solutions.
Designing, Manufacturing, and Installing Fleet Wraps
The business owners previously relied on vehicle graphics packages. For the new automobiles, they decided to upgrade to wraps. After meeting with our clients and taking measurements of the trucks, we designed graphics that feature blue and gray backdrops for white and blue lettering. We assisted the team with the wording as well as the placement of social media icons. Our artists made sure to place the lettering so that it would not require too many cutouts for the storage compartment handles. The finished look is sleek, professional, and suits the differing truck designs perfectly.
Marketing with Fleet Wraps is the Ideal Advertising Solution
The makers of the vinyl we like to use, 3M, had previously commissioned studies on the efficacy of fleet wraps. After evaluating the data, the manufacturer found that wraps resulted in a 97-percent recall rate among consumers who took in the advertising message. The combination of letters, colors, and style elements succeeds in creating an appearance that is memorable for the overwhelming majority of polled consumers.
Among this group, 98 percent reported having a positive opinion of the company doing the advertising. This impression had nothing to do with personal interactions between consumers and staff members but resulted merely from the exposure to the wrap. Dollar for dollar, this marketing solution is also far less expensive than traditional advertising tools. For example, it costs $18.15 to generate 1,000 impressions with prime-time television spots. The same number of impressions only costs $0.48 to produce with a fleet graphics package.
Standing out with the Right Style Elements
The artistic merit of a wrap aside, it is possible to add style elements that make the graphics pop even more.
- Social media icons. When your business is active on a variety of social media platforms, it makes sense to let the consumer know where to interact with the company online. For many prospective customers, this setup may be the first real introduction to the business.
- Reflective graphics. Stand out, quite literally, after dark with reflective graphics. They reflect the headlight illumination of oncoming vehicles, which catches the eyes of drivers.
- 3D images. Amaze passersby with three-dimensional contractor fleet vehicle wraps in Mesa, AZ. These types of images are eye candy and add a definite wow factor to your setup.
No matter which appearance you favor, discuss your thoughts with our graphic artists to learn more about your options and to schedule your design consultation. Next, wow your customers with the images!