Make a difference for your franchise with effective exterior signs in Queen Creek and the surrounding cities. A great example is TRU Bowl, a returning client taking the state by storm. Let’s take a closer look!
TRU Bowl Opens Its Fourth Location With Illuminated Building Signage
Initially, we assisted the TRU Bowl team when the franchise opened its Gilbert location. This time, the client needed help with its new venue in Queen Creek. In Gilbert, the client opted for reverse-lit channel letters to impress with diffused illumination. For Queen Creek, the franchise preferred front-lit pan channel letters.
Additionally, TRU Bowl is using its customer-facing windows to their advantage by featuring vinyl window graphics and lettering that brand the location and showcase what customers can look forward to when visiting. The signage combination consisting of an illuminated building sign and window graphics works well at this location and expertly introduces the franchise to the local business community and prospective customers.
Choosing Reverse-Lit Channel Letters vs. Front-Lit Pan Channel Letters? Here is How.
One franchise location opted for halo-lit channel letters; the other one chose front-lit channel letters. How did the owners make this decision? What goes into the decision of choosing one lighting style over the other?
The answer is signage location. The location with the reverse-lit letters displays the building sign where customers can see it up close. The reason is the mounting location, which is a partial wall several feet away from the store entrance. However, the Queen Creek mounting option was limited to the space right above the entrance. Therefore, the client needed signage visible from farther away. As a result, front-lit channel letters were the best choice.
How to Choose Illumination When Selecting Effective Exterior Signs in Queen Creek
Which channel letter design is right for you? The typical choices are front-lit and reverse-lit channel letters. The answer comes down to visibility and branding.
For businesses with a considerable visibility distance, front-lit channel letters are almost always the best option. The illumination shining through the letter fronts is bright and bolsters the color palette. On the other hand, if the visibility distance is only moderate, a reverse-lit construction with its soft, subtle illumination may be the better selection.
A secondary consideration is the brand story your signage tells. For an elegant, upscale aesthetic, you cannot go wrong with halo-lit effects. Conversely, when the emphasis is on catching passersby’s attention, front-lit pan channel letters are an excellent choice.
Let’s talk about it. Our team welcomes the opportunity to discuss your signage needs and offer advice on how to stand out. Call us today!