Matching monument and building signs are brand-building powerhouses. They give your business a cohesive look. That said, this combination does so much more.
1. A Consistent Brand Identity Offers Improved Color and Font Visibility
Building and monument signs reinforce your company’s image with a unified visual message. As a result, these signage combinations make your brand more memorable. And, because monument signs are positioned at eye level near roadways, they increase the chances of your brand being noticed. If your building is set back from the road, this type of signage setup is critical.
2. An Enhanced Curb Appeal Makes a Much More Favorable First Impression
The combination of a matching building and monument sign boosts the aesthetic appeal of your property. It gives the display a cohesive look. Additionally, matching signs underscore the organization, trust, and professionalism that customers and passersby can experience before they even step inside.
3. Increased Brand Recognition Makes Wayfinding Easy
When your monument sign aligns with your building’s branding, it helps customers find and recognize your location. Moreover, repeated exposure to consistent brand elements such as the logo, color palette, and font, across both signs, increases brand recall.
4. Budget-Friendly Advertising Gives Your Company a Competitive Advantage
A branded customized monument sign that matches your building signage sets your business apart from others with generic or mismatched signage. Remember that, once installed, the monument sign continuously advertises your business with no recurring costs. In this respect, the monument is similar to a vehicle wrap or graphics package.
5. Turn Your Business Into a Landmark
A distinct and consistent monument sign becomes a recognizable landmark, making it easy for locals to refer to your business location. It also factors into the directions you find on the internet. Even passersby who are not looking for your company at this time come to know your branding. Moreover, for commercial plazas or buildings with multiple tenants, matching monument and building signs helps distinguish individual businesses.
Case Study: SWIFT
Recently, we collaborated with the team at SWIFT to design, produce, and install acrylic building letters in Mesa. The client also requested the production of a tenant panel for the pre-installed monument sign. Our technicians created this aspect of the signage with pre-cut vinyl that matches the building sign. As a concession to the color difference between the monument structure and building, we juxtaposed the colors, which actually boosts brand recognition.
Are you ready to increase brand recognition at your business? Find out what a monument sign is and why you need one. We are happy to assist you with all aspects of a monument sign design. Call us today to schedule an appointment or request a quote!