At Spotlight Signs and Imaging Solutions we aim to be stewards of your brand. We love to work with clients who value their brand and are cognizant of its role in the success of their business. We put a lot of effort into understanding our customers’ brand and projecting it faithfully in all the signage we produce. Branding is the cornerstone of any company’s culture. It sets customers expectations, creates trust, and inspires employees. The brand is the identity of a business, without it there is no cohesion, no vision. We incorporate our client’s brand into every project we engage in, including wall murals, window graphics, and vehicle wraps in Mesa, Chandler, and Phoenix, AZ. We believe in the power of branding and we have a deep respect for it when approaching any project.
Brands: More Valuable than Gold
Brands outlive products, and often times they are by far and away the most valuable asset of an organization. According to Forbes, when the Indian company Tata Motors purchased Range Rover and Jaguar for more than $2.5 Billion, they were paying this exorbitant price not for the raw materials or means of production, but for the brand. Similarly, Four Seasons was recently purchased by Bill Gates for a sum exceeding $3.8 Billion. The justification for this outlandish price tag? The worldwide recognition and respect that is universally felt when one hears the words, “The Four Seasons Hotel.”
Branding harnesses the power of psychology to deliver a feeling that when implemented effectively, follows the business wherever it goes. Strong brands bring with them an unmistakable “vibe,” it positions the business in the minds of consumers, it allows firms to gain people’s trust and loyalty. Anyone who has seen “Mad Men” or heard about the price of a Super Bowl ad knows something about the immense power and influence of branding. Without exception, the longest lasting and most successful of businesses understand the importance of branding. In order to have an organization that is built on a stable foundation, it is absolutely necessary that a consistent brand is established and committed to; only then will a widespread loyalty to an organization develop.
Stewards of Your Brand
At Spotlight Signs, we love to work with firms that understand the value of branding. Preserving the spirit of the brand and expressing it in new ways is our passion. At Spotlight Signs and Imaging Solutions, we consider ourselves to be “Stewards of Your Brand.” We are committed to maintaining the integrity of our clients’ brand, whilst bringing it to new places and pushing it to the next level.
Recently, the Tempe, AZ naturopathic medical clinic Desert Wellness entrusted us with their brand as they underwent the task of adorning their new facility with interior signage. We wanted to insure that our work was consistent with their vision and their brand, so we worked closely with them throughout the process. We had the marketing group at the clinic start a Pintrest board full of cool ideas for their new office and brand. We took a look at their prior branding along with the things that were inspiring them on Pintrest to create something fresh but consistent with their past branding.
We have also been doing ongoing work with Lemon & Pear Tree, an apartment complex in Mesa, AZ. Apartment complexes require a great deal of signage, and Lemon & Pear Tree trusts us with all of it. We fabricate and design each of their signs to conform to their well established brand. It helps to foster a feeling of competency and elegance on the premises that is very important to to its’ inhabitants.
Schools and Sports Teams: Brand Powerhouses
Many of the most iconic brands in our culture today come from schools and sports teams. It is essential that a team has a strong identity for its fans and players to rally around and take pride in. Similarly, schools must exude prestige. People care deeply about the reputation of a school, often times it determines whether or not one gets a job or gains admittance to a higher school. School sports programs combine these branding powerhouses. Recently, we have been specializing in school athletic branding and signage.
At Seton Catholic High School, we have adorned nearly every athletic facility on campus with new signage. Seton’s classic Sentinel branding is on display everywhere: from the baseball teams batting cage, to the football teams meeting room, to the basketball scorer’s table, and everywhere in between.
We Are Steward of Your Brand
Whether you are a school, a medical practitioner, a car company, or a restaurant you care about your reputation. The more highly the public thinks of you, the more they will talk about you. Word of mouth is the best advertising and people love to talk about businesses with a strong brand. Bombardment with branding is a good thing, it leaves an impression on people. Signage is one of the most effective ways to do this tangibly in the flesh. We are passionate about the power of branding and we thrive when given the opportunity to expand brands. At Spotlight Signs, we aim to be “Stewards of Your Brand.”
