It is well documented that signage is necessary to attract customers. Yet over the last ten years, what is considered modern has changed. What are some of the contemporary sign changes in Phoenix over the last decade?
Maricopa County Sign Ordinance Updates Point to Contemporary Sign Changes in Phoenix
The County Board of Supervisors has made groundbreaking rule changes that affect the signage options available to customers. As of 2021, signage along county freeways is bigger and embraces digital displays. Billboard heights have increased from 30 feet to 70 feet. Static billboards are being replaced by digital billboards along stretches of certain Valley highways.
Our team has noticed that LED and digital displays are replacing static signs almost everywhere. Business owners appreciate that they can change messages instantly and display eye-grabbing videos. Some companies are taking this advantage to the next level by using smart digital signage that dynamically changes content based on the time of day to appeal to changing demographics.
Interactive Signage is Everywhere
Touchscreens are almost ubiquitous at trade shows. QR codes are frequently seen on vehicle wraps, point-of-sale signage, and similar products. Clever marketers integrate QR codes with custom-designed landing pages that send customers to splash pages featuring promotions. Scannable codes are also suitable for integration with your social media advertising and brand-building campaigns.
Contemporary Sign Design Changes in Phoenix Lean Toward the Minimalist
The clean aesthetics of minimalist designs are the latest contemporary movement. Businesses are moving away from covering every inch of available space with their messages. That said, they are now choosing more eye-catching designs such as texture layering, three-dimensional designs, and integrated halo illumination. These style elements add depth to the signage and give it an innovative look.
Giving Signage the Personal Touch
When multinational companies now commission signage, they frequently ask for localization that tailors the design to local audience demographics. Even chain stores are embracing personalization, customizing signage products to embrace local culture. Adding this level of specialization resonates with customers who might not otherwise be a part of the company’s target demographic.
Sustainability Matters
Spotlight Signs and Imaging Solutions is the sign company that Phoenix companies entrust with their projects. In addition to being well-versed in signage design and display changes over the last decade, our team also focuses on sustainability, which is a signage trend of its own. We recycle materials and use LED lighting to save energy. Find out what more we do to help our clients take advantage of changes in signage design, technology, and fabrication. Call us today!