Located at 1120 South Country Club – on the corner of Country Club and Southern in Mesa – the Sports Exchange buys used and new sporting goods. These professionals also let you trade in your fitness equipment toward discounts or purchases at the store. If you do not need immediate cash or merchandise, consider the consignment option. This is particularly attractive for parents who children’s enthusiasm for a new sport waned after the first practice – and the first use of brand new equipment. When it came time to advertise the business with window graphics, Mesa, AZ, business owners know to call Spotlight Signs and Imaging Solutions – and the Sports Exchange is no exception.
Noticeable and Eye-Grabbing Vinyl Window Graphics
Getting you noticed is our business. We met with the Sports Exchange’s management team. The company shared its artwork with us and told us that they wanted a display that would span five window panes. Could we deliver such a sizable display? You bet! At the bottom of the windows, a red stripe creates a cohesive base. In white lettering, we offset the niche information that brands the store. Special attention is paid to the boxing merchandise that the company offers. A graphic shows two boxers sparring; it assists customers to take in the branding message with just one glance. The company’s name and logo are displayed toward the left and span three panes.
The resulting look is crisp, expertly markets the store’s inventory, answers questions about the merchandise that is within and also explains the store’s unique niche in the sporting goods trade. If you operate a business in a storefront with multiple glass panes, consider what you could do with vinyl window graphics for retail stores in Mesa, AZ.
Using Colorful Vinyl for the Right Reasons
- Branding. Explain what your business is all about. When you focus on a niche product or service, it pays to let consumers know right away what you offer. When you add a niche product to a more common product lineup, this display then brands your business as being the one retailer who offers hard-to-find goods.
- Marketing. Generate name recognition. This is a particularly advantageous setup when you are located in a strip mall, shopping center or along a busy stretch of road. When shoppers routinely pass your store and take in your company’s name and logo, before long your name is firmly embedded into their memories. When you then advertise with a direct mail campaign or a television spot, you are already a bit of a household name.
- Customer education. If your target demographic does not know that you offer a specific product or service, they will not seek you out. By educating them on the availability of this service, you create a need that you are then uniquely positioned to fill. Case in point is the Sports Exchange’s willingness to take on consignment merchandise. This is not all that common in this niche.
Of course, window graphics also underscore the message that your building signage gives. For example, it is never a bad idea to combine vinyl window decals and lettering with channel letters or a lightbox cabinet. Call our professional signage makers today for more information and to get started on your order.